Brandwatch
The Social Index: CX is the Key to Brand Health
You don’t own your brand anymore. After decades of marketing and brand managing teams focusing on making sure their company is saying the right things, we’re finally understanding that all marketing needs to start and end with customers. To highlight this in … Read more
The State of Social Report: The Context You Need for Marketing in 2018
Our annual report on the state of social, The Social Outlook, analyzes 200 million online conversations to provide insights and benchmarks across 15 industries. This report was born out of a simple, but commonly overlooked concept that we keep close to … Read more
Introducing: Brandwatch’s Social Intelligence Maturity Model
We’re on to something exciting here. For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade. It seems only yesterday that businesses typically had one community manager, … Read more
Sentiment vs. Visibility: Which Matters to Your Social Strategy?
Telling a marketer or brand manager how important it is to have a successful social strategy feels like telling a 17-year-old basketball player how important dribbling is. Like that teenager, any marketer is going to roll their eyes at me, hard. Yes, … Read more
The Full Picture: Using Image Analysis for Consumer Research
Like AI, growth-hacking, and virtual reality, image analysis for businesses is getting its time in the sun as the intriguing, new solution to current business problems. The application of image analysis technology is still in its early stages, with implementation looking … Read more
Social Demand: Three Steps to Using Social Media for Demand Generation
Social media is championed as an end-all-be-all solution. It was the reason Donald Trump won the U.S. presidency. It’s the key to rebranding egg farming. We’ve seen our clients use social media for everything from in-depth behavioral research on Millennials to learning … Read more
How to Use Social Intelligence for Every Stage of UX Research
The term user experience (UX) refers to every step of how a person interacts with a service or product. This can include factors like how easy someone finds an app’s interface, to the feelings evoked when looking at a logo. … Read more
FinTech, Blockchain, and How Financial Institutions Can Capitalize on Disruption
By now, we’ve all probably heard of the elusive “bitcoins” and other digital currencies that were meant to completely revolutionize our monetary transactions forever. Maybe, we’ve even also had someone close to us explain how the “blockchains” that underpin these currencies worked. … Read more
A Fortnight with the 45th: Social Media Reacts to President Trump
Donald Trump has been the 45th president of the United States for just over two weeks. For our staff, it feels like much, much longer. We haven’t stopped covering Trump since he first announced his candidacy. Now, after an eventful two … Read more
Report: Three Data-driven Directions Shaping Consumer Electronics
You’d think we think we’d run out of things to talk about when it comes to consumer insights. But alas, with millions of people discussing, sharing, and posting information online every day, there will always be insights we have yet … Read more