Brandwatch Blog Articles by Alex Jones

Alex Jones

Alex is the content researcher in the New York office at Brandwatch. She loves finding the social human in social data, and enjoys watching videos of excited baby goats

269

Search the Blog

Alex Jones

Alex is the content researcher in the New York office at Brandwatch. She loves finding the social human in social data, and enjoys watching videos of excited baby goats

269

The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit of preparing for the new year. Budgets are finalized, strategies are developed, and by the time December starts, you’ve likely got a good idea of what Q1 looks like. However, what we often miss when […] Read more

Marketing By Alex Jones on November 15th 2017

The Social Index: CX is the Key to Brand Health

You don’t own your brand anymore. After decades of marketing and brand managing teams focusing on making sure their company is saying the right things, we’re finally understanding that all marketing needs to start and end with customers. To highlight this in practice we’ve used our recent update to our Social Index, a global health ranking of […] Read more

Marketing By Alex Jones on October 19th 2017

The State of Social Report: The Context You Need for Marketing in 2018

Our annual report on the state of social, The Social Outlook, analyzes 200 million online conversations to provide insights and benchmarks across 15 industries. This report was born out of a simple, but commonly overlooked concept that we keep close to our hearts across our business: data without context isn’t useful. Consider a golfer who sinks […] Read more

Research By Alex Jones on September 26th 2017

Introducing: Brandwatch’s Social Intelligence Maturity Model

We’re on to something exciting here. For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade. It seems only yesterday that businesses typically had one community manager, and if any “social media analyses” were done, it meant counting hashtags and Likes. Back […] Read more

Marketing By Alex Jones on September 7th 2017

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Telling a marketer or brand manager how important it is to have a successful social strategy feels like telling a 17-year-old basketball player how important dribbling is. Like that teenager, any marketer is going to roll their eyes at me, hard. Yes, having a social media strategy is important, nay, vital to brand strategy. But what does […] Read more

Marketing By Alex Jones on August 8th 2017

The Full Picture: Using Image Analysis for Consumer Research

Like AI, growth-hacking, and virtual reality, image analysis for businesses is getting its time in the sun as the intriguing, new solution to current business problems. The application of image analysis technology is still in its early stages, with implementation looking a lot like social media monitoring looked 10 years ago. However, slowly but surely companies […] Read more

Social Demand: Three Steps to Using Social Media for Demand Generation

Social media is championed as an end-all-be-all solution. It was the reason Donald Trump won the U.S. presidency. It’s the key to rebranding egg farming. We’ve seen our clients use social media for everything from in-depth behavioral research on Millennials to learning what kind of weather provokes people to buy ice cream. The applications of social media seem […] Read more

Marketing By Alex Jones on April 27th 2017

How to Use Social Intelligence for Every Stage of UX Research

The term user experience (UX) refers to every step of how a person interacts with a service or product. This can include factors like how easy someone finds an app’s interface, to the feelings evoked when looking at a logo. Research into the UX of products goes on to influence the design, functionality, and every subsequent […] Read more

Marketing By Alex Jones on March 17th 2017

FinTech, Blockchain, and How Financial Institutions Can Capitalize on Disruption

By now, we’ve all probably heard of the elusive “bitcoins” and other digital currencies that were meant to completely revolutionize our monetary transactions forever. Maybe, we’ve even also had someone close to us explain how the “blockchains” that underpin these currencies worked. Perhaps we even understood that on our first go. The fact of the matter is, […] Read more

Research By Alex Jones on March 8th 2017

A Fortnight with the 45th: Social Media Reacts to President Trump

Donald Trump has been the 45th president of the United States for just over two weeks. For our staff, it feels like much, much longer.  We haven’t stopped covering Trump since he first announced his candidacy. Now, after an eventful two weeks worth of news, it’s clear our analysts aren’t getting a break anytime soon. We […] Read more

Politics By Alex Jones on Feburary 6th 2017