Brandwatch Blog Articles by Edward Bass

Edward Bass

Edward Bass is the co-founder of consultancy EntSight. He's worked with some of the world's leading brands, including Samsung, Unilever and Jaguar - more often than not using Brandwatch insights as a platform for strategy and creativity.

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Edward Bass

Edward Bass is the co-founder of consultancy EntSight. He's worked with some of the world's leading brands, including Samsung, Unilever and Jaguar - more often than not using Brandwatch insights as a platform for strategy and creativity.

211

Case Study: EntSight on Comparing Perceptions of Smartwatch Features

This article, featuring analysis done by us here at EntSight, compares perceptions of smartwatch features between two groups – Journalists and influential Smartwatch Enthusiasts. Brandwatch Audiences was used to identify, filter and verify both audience groups – as well as gather initial insights about them. This data was then imported into Brandwatch Analytics to track and categorize conversations […] Read more

Case Study By Edward Bass on September 28th 2016

Audience Intelligence: Which Marketing Websites Are Most Popular In Europe?

Whilst the UK’s future role within Europe may be a little unsure right now, there is no doubt that when it comes to the marketing industry it is still leading the field in the region.  Read more

Research By Edward Bass on July 21st 2016

Ask a Strategist: Five Easy Hacks for Deeper Insights in Your Data

Looking for deeper insights in your social data? I’m often asked about this, so I thought I’d share some tricks I use in my daily work. Read more

Ask an Expert By Edward Bass on September 7th 2015

Study: How Did Eurovision Influence UK Attitudes Toward the EU?

In the recent UK election, the membership of the European Union became one of the key campaigning issues for the competing political parties – with the winning Conservative Party now bound by their manifesto promise of a referendum vote on membership. Read more

Politics By Edward Bass on May 26th 2015

Marketing: How to Optimize Your Paid, Owned and Earned Channels

The terms paid, owned and earned have become ubiquitous amongst marketers in recent years and, as you’d except from a tool that is designed to provide insights for brands and agencies, Brandwatch has a lot to offer when it comes to optimizing these. Read more

Marketing By Edward Bass on March 16th 2015