Brandwatch Blog Articles by Heather Truettner

Heather Truettner

@Htruet

Heather is a Texan living in Brighton still on the hunt for decent BBQ.

116

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Heather Truettner

@Htruet

Heather is a Texan living in Brighton still on the hunt for decent BBQ.

116

“I Was So Productive Today” and Other Lies We Tell Ourselves

When I first pitched the idea for this blog post to our React editress, Gemma, I thought I was going to uncover the secret to staying productive at work during the holidays, a time we all know our outputs go the way of the dodo. Instead, I dived into Brandwatch only to discover we’re all […] Read more

Clowns Have Had a Tough Year, But is IT Movie to Blame?

Clowns are having a tough time right now. Most of us are still scarred over those face-painted bozos luring children into the woods (disclaimer: I do not love clowns), so it’s no surprise to find out there’s been an outcry in professional clown circles about job loss due to scary depictions of their profession, most prominently in […] Read more

Event Recap: The Now You Know™ Conference, Denver

It’s been a few weeks since we said goodbye to Denver and ended yet another successful Now You Know™ Conference, so, as Head of Global Events and Social, I thought it’s high time we do a quick event recap on everything that happened and what to look forward to next. We created this conference to be […] Read more

Five Reasons Why You Need to Be at Now You Know Denver

This May, hundreds of Brandwatch users, partners and friends will ascend to the Mile High City of Denver for the second annual Now You Know™ Conference. I’m here to make sure you’re one of them.   You may be thinking, “not another tech conference”, and you might be right – our industry is inundated with […] Read more

Event Marketing: How to Successfully Promote an Event

Event marketing can be a daunting task. It encompasses a wide variety of disciplines, so it requires a lot of work across multiple teams. Promoting a large event can sometimes feel like you’re scaling Mount Everest on a unicycle, but with the right tools and strategy, you’ll be guaranteed success. Read more