Brandwatch Blog Articles by Joakim Nilsson

Joakim Nilsson

@JoakimNilsson

Joakim Nilsson is an entrepreneur and senior sales engineer at the Paris Brandwatch office.

36

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Joakim Nilsson

@JoakimNilsson

Joakim Nilsson is an entrepreneur and senior sales engineer at the Paris Brandwatch office.

36

Boolean Query Writing: Everything You Need to Know

If you’re new to Brandwatch Analytics, Boolean query writing may seem a bit scary to you. All those intimidating characters! I understand. It’s inviting to just go for that Query Wizard button. If that’s how you feel, I want you to keep on reading. It’s my secret mission here at Brandwatch to turn you into […] Read more

Guide By Joakim Nilsson on January 4th 2018

Social Business Strategy: 2017 Will Be About The Experience

A quick background. Yes, I’ll admit that I’m one of those social media guys that will tell you “social media isn’t just about sales and marketing – but it impacts all parts of the business”. Not exactly what you want as an answer to “how do I grow my Instagram fans base?” right? But that’s […] Read more

Opinion By Joakim Nilsson on December 14th 2016

Research: Analyzing the Twitter Buzz of TV Shows on Gambling

Having been in the iGaming and bookmaking industry myself for over ten years, I couldn’t help myself in doing some research into the Twitter buzz surrounding the series ‘Britain at the Bookies’ that recently aired on UK television network the BBC. Read more

Research By Joakim Nilsson on August 17th 2015

How Journalists Can Use Social Data to Create Must-read Content

If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Read more

Guide By Joakim Nilsson on June 23rd 2015

Social Media Marketing: So What Does It Actually Mean?

Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some will tell you stories about how social […] Read more

Marketing By Joakim Nilsson on February 10th 2015

Uncovering the Most #Selfied Fast Food Chains in the USA

I think it’s safe to say that year 2014 is going down in history as the year of the selfie. Ellen’s (@TheEllenShow) Oscar selfie crashed Twitter earlier in April this year and introduced the whole world to the selfie-word. Read more

Research By Joakim Nilsson on October 3rd 2014

Consumers Don’t Trust Brands on Social Media

Few are the brands that now don’t have a Facebook page or a Twitter profile in their social arsenal. It’s become the norm for companies today to have a branded presence on social media. Read more

Marketing By Joakim Nilsson on June 16th 2014

Which Social Media Channels Should You Be Using?

You probably recognize this question – from your boss, your clients…perhaps you’re even asking it yourself. “Which social media channels should we be using?” Even though the question can sometimes leave people rolling their eyes, I think it’s a fundamental and completely justified question – but it doesn’t come with a single straight answer. Read more

Marketing By Joakim Nilsson on June 13th 2014

Why You Could be Missing 96% of the Conversation About Your Brand

As a former Head of Social Media for one of Europe’s largest iGaming groups, I’ve specialized my consultancy around social media monitoring and analytics for sports books, poker rooms and online casinos. Read more

Marketing By Joakim Nilsson on May 13th 2014

Six Reasons Why Brands Fail at Social Media

Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. Read more

Marketing By Joakim Nilsson on April 17th 2014