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Marketing

Published January 23rd 2012

Everything You Wanted To Know About Community Managers [infographic]

Yes, the most important day of the year is here. It’s Community Manager appreciation day 2012!

Although it only seems to be community managers that actually care about this day, let me tell you that they are probably the most amazing, good-looking and talented people in every company you care to name.

This is where I should mention I am a community manager for Brandwatch, which in no way makes my opinion biased in this matter.

To mark the special day, the guys over at Social Fresh compiled a report into the role of community managers. You can read the full 15-page report here.

Some of the most interesting outcomes of the report are listed below:

  • Two-thirds of all community managers are female
  • Unbelievably, male CMs earn more than female CMs
  • Content creation is the primary task for most community managers, especially in terms of time spent
  • Almost 20% of all community managers are based in New York
  • Community managers earn, on average, over $50k a year
  • The average age of a community manager is about 30
  • Unsurprisingly, software companies are more likely to employ a CM

Rather wonderfully, Social Fresh also produced a great infographic to accompany the report, so feast your eyes on this:

Thanks to Social Fresh for compiling and sharing their research!

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.