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Marketing

Published July 16th 2011

Battle of the Buzz at Glastonbury 2011

Glastonbury, the UK’s most well established music festival, never disappoints with its line-up. Despite it’s roots as a local folk and arts festival, it now pulls international performers of the highest order.

Under the standard UK festival weather, headliners this year included Beyonce, Coldplay and U2. With so many acts to see and so many now watching the TV coverage, would would win the battle of the buzz.

Brandwatch collected data on acts from the three main stages over the course of the weekend to find out.

The Pyramid Stage

The Pyramid Stage is the main stage at Glastonbury and as such, usually pulls the biggest crowds. The headline sets are also usually also broadcast live on BBC TV – prompting the biggest number of mentions via social media as well.
GLASTO GRAPH v5
Beyonce won the title overall for all stages. It is also worth noting that numbers of mentions of the festival grew across the board over the course of the weekend. Coldplay drew the next biggest numbers of mentions

The Other Stage

A diverse line-up this year on The Other stage prompted closely split loyalties with Chemical Brothers and Mumford & Sons going head to head in a social media battle on Saturday night. With the buzz surrounding the Mumfords on Sunday, they just edged into first place leaving Jessie J, Primal Scream and Fleet foxes in their dust.

GLASTO GRAPH v5

The John Peel Stage

The John Peel stage as its name suggests is traditionally about the best up and coming acts although sometimes headliners can be on the well known side of new music. The highest number of mentions across the weekend at John Peel was convincingly earned by The Vaccines. Making their Glastonbury debut and only having formed a year previously to this beating the better know Example and The Streets to the crown of best of the newcomers.
GLASTO GRAPH v5

Alas we have to wait a fallow year before the next Glastonbury in 2013. With speculation already mounting on the headliners for the year after next, we’ll keep an eye on things.

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