Interview: BT’s Adam Mills on Taking the Digital Consumer Intelligence Assessment
By Gemma JoyceJun 3
Identify opportunities to improve your DCI maturity
As devices get smaller and more sophisticated, users have increasingly taken to social networking sites while they look at other screens … and for best part of the past century our favourite screen has been the television.
So to investigate this ‘dual-screening’ effect, we conducted some research into if, how and when users were tweeting while they watched their favourite TV shows, and teamed up with My Clever Agency to make the data come to life with an infographic.
Twitter had already found that during peak TV shows, almost 40% of all tweeting is related to TV and that 60% of Twitter users tweet while watching TV at some point or other.
We looked at 50 of the top UK and US TV shows over the course of 2012 and found that:
Check out the infographic to see the rest of the stats we haven’t mentioned:
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