Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
In a characteristically scrappy and unglamorous style, England managed to make it through the group stages in Euro 2012. The game really got people ranting and raving on Twitter, so we used our social media monitoring tool to assess what people thought of the players.
Steven Gerrard’s triple-deflected cross to set-up Wayne Rooney’s one-yard winner was enough to boost the England skipper’s popularity, shooting it up to a 71% positive to negative tweet ratio.
Below is an infographic that we’ve put together to accompany our interactive data visualisation, which shows the most popular England players according to Twitter.
While some players provoke a lot of discussion, the sentiment of those tweets hasn’t been so splendid. James Milner, John Terry and Glen Johnson are all on the bad end of a huge number of negative tweets, while some players have struggled to get any discussion about them at all.
Ashley Young, although playing all three games for England, is still the least popular midfielder with just 33,000 tweets.
Wayne Rooney’s triumphant return to England’s scoresheet meant that almost 400,000 tweets have now been broadcast about the now-hairy striker.
The tussle between Andy Carroll and Danny Welbeck for the second forward role has been in Welbeck’s favour on the pitch, though calls for Andy Carroll on Twitter have been louder, earning the Liverpool player a place in our Twitter team.
For more stats an info, you can check out the data-viz we’ve put together, and you can also offer your own opinions on the team by using the #betheref hashtag.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.