Qriously Launches Beta Survey Design Tool

I’m really excited to announce that we’ve just launched version one of our survey design tool.

We’ve spent the last three years developing, refining and testing our real-time market research sampling methodology, which we call Ocean Sampling, with some pretty crazy results. 

Now we’ve taken the first step to building an interface that will grant anyone access to the largest respondent pool in the world.

Although it was tempting to start this journey by building the product first, it was critical that the methodology be developed first before the product on top of it. This is because we believe that the core problem in current market research offerings isn’t product interfaces, but the data itself and the means by which it’s obtained. Incentivised online panels have systemic problems, and no shiny product that plugs into the same old supply source is going to fix that.

In addition, our Ocean Sampling methodology opens up new types of research and new functionalities that traditional survey design tools don’t accommodate.

This is what it looks like. Location is front and centre to drive home the notion that these are real people answering surveys, not professional panelists trying to earn a buck.