Fake it ‘Til You Make it (Or Don’t) Part 3: The Illusion of Influence
By Gemma JoyceAug 16th
Published August 3rd 2017
The latest Great British Bake Off trailer is out now, and fans of the show are displaying every possible emotion on the human spectrum of feeling.
The trailer, which features singing baked goods who seem unperturbed by the unbearable heat of the oven or drowning in chocolate icing, was released at midday on 3rd August (UK time) to a huge reaction.
It was soon trending on Twitter as surprised fans posted their confused reactions.
If you’ve not seen it yet, here it is.
— British Bake Off (@BritishBakeOff) August 3, 2017
The Brandwatch React team has long been a fan of the Great British Bake Off, but we we’re treating this trailer with some skepticism.
After all, GBBO previously aired on BBC and this is the first we’ve seen of Channel 4’s new iteration of the show.
The show that’s coming will not feature fan favorites Mel, Sue or Mary.
But what does Twitter think? We looked at sentiment-categorized tweets to find the good, the bad and the ugly.
Naturally, the ugly is the funniest so we’ll save it to the end.
Doctor Who? The React team wade through almost one million mentions online to find out the real reaction to the new Time Lord.
Lots of people watched the trailer and enjoyed it.
— Matt Thompson (@jumpytiny) August 3, 2017
— Carla. TCUK (@CarlaLuxford) August 3, 2017
— Rhys Jones (@Rbjaber) August 3, 2017
Others were reluctantly positive. What was “charming and joyful” to some was an eerie experience for others.
To be totally fair, I love #GBBO so I'll watch it regardless of unsettling talking banana bread
— anna romanska ? (@atromanska) August 3, 2017
— Hungry Harriet (@hihungryharriet) August 3, 2017
They're trying too hard. It's all a bit too much. I really don't want to like this…but I might still give it a go… https://t.co/jwfTCzr1Gy
— Marian Riley-Poku (@mriley005) August 3, 2017
BBO lost its main ingredient. Bootylicious, berrylicious, delicious, my precious Mary Berry.
— Jana Valekova (@JanaValekova) August 3, 2017
The Brandwatch React team looks at the data behind the judges, contestants, cakes and pastries throughout this season of the Great British Bake Off.
We don’t think this lot will be tuning in.
— Katie Matthews (@_katie_matthews) August 3, 2017
This is the actual stuff of nightmares.. https://t.co/7y11J4k12q
— Jennifer Frank (@jenniferleighf_) August 3, 2017
Fuck Off https://t.co/Yi3avaD9Xg
— Charlie Sewell (@Charlie__Sewell) August 3, 2017
Early indications suggest that more people like the trailer than hate it – so it seems to have been successful in drumming up some interest in the upcoming show.
Once we’ve got a solid graph with a few thousand mentions, we’ll update the post.
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