The Best (And Worst) Reactions to Channel 4’s Great British Bake Off Trailer Entertainment

By Gemma Joyce on August 3rd 2017

The latest Great British Bake Off trailer is out now, and fans of the show are displaying every possible emotion on the human spectrum of feeling.

The trailer, which features singing baked goods who seem unperturbed by the unbearable heat of the oven or drowning in chocolate icing, was released at midday on 3rd August (UK time) to a huge reaction.

It was soon trending on Twitter as surprised fans posted their confused reactions.

The Great British Bake Off trailer

If you’ve not seen it yet, here it is.

The Brandwatch React team has long been a fan of the Great British Bake Off, but we we’re treating this trailer with some skepticism.

After all, GBBO previously aired on BBC and this is the first we’ve seen of Channel 4’s new iteration of the show.

The show that’s coming will not feature fan favorites Mel, Sue or Mary.

But what does Twitter think? We looked at sentiment-categorized tweets to find the good, the bad and the ugly.

Naturally, the ugly is the funniest so we’ll save it to the end.

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The Good

Lots of people watched the trailer and enjoyed it.

The Bad

Others were reluctantly positive. What was “charming and joyful” to some was an eerie experience for others.

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The Ugly

We don’t think this lot will be tuning in.

What are we to make of this?

Will the show be a success? Has this trailer changed everything? Is it too different?

Early indications suggest that more people like the trailer than hate it – so it seems to have been successful in drumming up some interest in the upcoming show.

Once we’ve got a solid graph with a few thousand mentions, we’ll update the post.

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Gemma Joyce


Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week