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Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
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Online Trends

Published February 10th 2020

The Oscars 2020: Snubs, Celebrations, and Controversy

It's the most anticipated event in the award show calendar, and it's also the most divisive. How did the event go down on social?

The 92nd Academy Awards last night were as exciting as ever, and social media was crazy with anticipation.

Using Brandwatch Consumer Research, we analyzed public social media mentions from 9 – 10 February 2020 to get the people’s verdict on the glitzy event.

The top 3 most talked about winners:

3. Brad Pitt is 7th time lucky

Brad Pitt was the third most mentioned actor on social with 156K mentions for his first ever Oscar win. He won Best Supporting Actor for his role in Once Upon a Time in Hollywood.

The anticipation was real on social, as people hoped there wouldn’t be another DiCaprio situation, but after 7 nominations he finally did it!

Pitt used his moment to make a politically charged speech on Donald Trump’s impeachment trial, which got a lot of conversation going. He also used his time to thank Leonardo DiCaprio, which social of course loved.

2. And the most mentioned male actor is… Joaquin Phoenix

Resulting from his win for Best Actor, based on his performance as the Joker. His win performed extremely well on social, with 343K mentions.

His win had an overwhelmingly positive reaction – 90% of his sentiment-segmented conversation on social was positive.

1. And the top mentioned movie is (drum roll please)… Parasite!

There were a whopping 854K mentions of the Korean movie on social.

The historic win makes it the first ever foreign-language film to win Best Picture at the Oscars. The social reaction to the historical win was overwhelmingly cheerful, with 75% positive mentions within sentiment-categorized conversation.

But it’s attention didn’t stop there.

The top-mentioned person in the Oscars conversation was Bong Joon-Ho. The Director of satirical thriller Parasite got an incredible 482K mentions on social for his Best Director win.

He really captured the hearts of audiences, with 76% positive sentiment-categorized conversation. The internet was ecstatic for him.

The director, actors and other words and names related to Parasite totally dominated conversation online.

It’s not surprising – the movie won all four categories it was nominated for, tying with Walt Disney’s record for the most Oscars in one night!

Social demanded more representation

The diversity problem with the Oscars was a key part of the Oscars conversation on social – this year’s Oscars, like in previous years, was criticized for not including enough minority representation.

In fact, hosts Chris Rock and Steve Martin called the issue out on stage, and guest Janelle Monáe and others also used their platform to call out the issue.

We found thousands of pieces of commentary around a lack of female directors on social, and Natalie Portman’s cape embroidered with the names of female directors snubbed by the awards made her the top-mentioned (not nominated) woman of the event, with 204K mentions on social.

Red carpet conversation

What’s the Oscars without the red carpet? Nothing. So here’s what went down.

DeAndre Arnold, a Texas high school student threatened with suspension from his school if he didn’t cut his dreadlocks, rocked the red carpet with Dwayne Wade and Gabrielle Union. His appearance got him 223K mentions.

Margot Robbie got a massive 208K mentions on social, owing to Timothee Chalamet’s photobomb.

Billy Porter captured 198K mentions on social for his gold gown that has rumored links to Kensington Palace.)

People online celebrated his tenacity and courage to show others that it’s all about being true to yourself. Everyone deserves to dress up!

And that’s a wrap

We hope you loved our Oscars coverage, and we have some more on @BW_React. If you want to know something we didn’t cover, feel free to shoot us a DM.

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