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Online Trends

Published June 23rd 2016

React: Our Search For the Next Hollywood Blockbuster

Brandwatch delves into the world of wannabe movie writers on social media to find the next Hollywood blockbuster

One of my favourite parts of researching Twitter data is discovering the snippets of individuality and humor, like finding a Banksy on a messy wall of graffiti.

Armed with a keyboard, everyone’s a comedian. But is there value beneath the superficial, and can we really find some glimmers of genius amongst the noise?

More importantly, can we find the next Steven Spielberg?

Searching for terms related to new movie ideas dating back to May we were able to find suggestions for the next big Hollywood blockbuster – from potential moneymakers to guaranteed box office flops.

Let’s talk genre

Mentions for Disney film ideas pull ahead with mentions containing “Disney”, “Disney Pixar” and their handles.

Turns out, Frozen isn’t just for children.

On the flip-side, when thoughts are done with fantasy and magic, minds are turned to fright and gore.

Cara post

Perhaps due to the whimsical nature of Disney films, suggestions in this category stand head and shoulders above the rest for individuality and wit.

Brace yourself for the scariest ideas of all

With mentions for the horror genre coming in at second place, it seems the people of Twitter are more sinisterly creative than we may have once thought.

Mostly self-delusional screenwriters rush for the chance to pitch the latest scarefest ideas on social media.

As the plot thickens, it seems horror isn’t quite what it used to be.

Sci-fi ideas are a little better, but we’re still not sure this is going to win an Oscar.

Pun born every minute

As the niche skill of script writing can be assisted by research-sourced ideas, there is one thing guaranteed to emerge on Twitter: puns.

Perhaps the most…unique ideas from the last month and a half have been presented as punny film titles.

Taking a trip through the Twittersphere is enlightening, inspiring and entertaining.

Social media allows those roaming thoughts founds in the backroom of brains to be catalogued, shared and discovered.

That is, if the ideas hang about long enough to Tweet.

You heard them, Scorsese.

Want more juicy data? Follow us @BW_React

Cara Sherratt
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US Election Bulletin: Get weekly polling data, insights & trends

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