The US Open Social Media Analysis: Grand Slam, Big Data
By DDI LatamSep 21st
Published January 12th 2018
The Brandwatch React team is ready to share the most hyped superhero movies 2018 – it’s the third year running we’ve made these calculations with Deadpool coming first in 2016 and Spiderman: Homecoming our most hyped superhero movie of 2017.
Which movie will top the list this year? Who’s talking about the biggest superhero movies of 2018?
Prepare yourself for data.
We’ve studied the conversation surrounding the following movies set to come out this year:
Mentions were gathered from Twitter between 1 June 2017 and 10th January 2018.
We removed mentions of “trailer” or “officialtrailer” or “in theaters” to try to remove some of the advantages a trailer coming out in the time we studied, but it should be noted that just because mentions don’t include the word “trailer” doesn’t mean there aren’t spikes when trailers are released. We also removed the terms “Justice League” or “justiceleague” so as not to give Aquaman an unfair advantage after appearing in the 2017 movie within the time period we studied.
We found more than 10 million tweets about the upcoming movies (without trailer and Justice League mentions) in total.
If you think superhero movies are just for boys you’re very wrong.
We found that the breakdown of gender-categorized tweeters discussing superhero movies coming out in 2018 was incredibly balanced.
But what movies were these tweeters talking about?
Well, we can confirm that women are more likely than men to tweet about the Incredibles 2, while men are far more likely than women to tweet about the upcoming animated movie Spider-Man: Into the Spider-Verse.
Aquaman isn’t getting nearly the amount of love from the ladies as he is from the guys, while X-Men: Dark Phoenix could be more of a hit with women than men.
Avengers: Infinity War and New Mutants appear to be the most balanced.
So which movies triumphed when it came to hype on Twitter?
Here are the top five, including our winner – Black Panther ?
Black Panther will be in theaters this Feburary.
— Marvel Entertainment (@Marvel) January 9, 2018
We weren’t particularly surprised to see Avengers: Infinity War in the top 3. The movie’s coming in May and it looks like it could tear up the box office.
— The Avengers (@Avengers) November 30, 2017
We certainly weren’t expecting to see Incredibles 2 so high. The movie will be out in June, nearly 14 years after the first.
What superhero film are you most looking forward to in 2018?