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Published January 12th 2018

The Most Hotly Anticipated Superhero Movies 2018

The Brandwatch React team uses Twitter data to find the most hyped up superhero movies 2018. Find out which movie tops the list, and which are more popular in male and female audiences.

The Brandwatch React team is ready to share the most hyped superhero movies 2018 – it’s the third year running we’ve made these calculations with Deadpool coming first in 2016 and Spiderman: Homecoming our most hyped superhero movie of 2017.

Which movie will top the list this year? Who’s talking about the biggest superhero movies of 2018?

Prepare yourself for data.


We’ve studied the conversation surrounding the following movies set to come out this year:

  • Marvel’s Black Panther
  • Fox’s New Mutants
  • Marvel’s Avengers: Infinity War
  • Fox’s Deadpool 2
  • Pixar’s Incredibles 2
  • Marvel’s Ant-Man & the Wasp
  • Sony’s Venom
  • Fox’s X-Men: Dark Phoenix
  • Sony’s animated Spider-Man: Into the Spider-Verse
  • Warner Bro’s Aquaman

Mentions were gathered from Twitter between 1 June 2017 and 10th January 2018.

We removed mentions of “trailer” or “officialtrailer” or “in theaters” to try to remove some of the advantages a trailer coming out in the time we studied, but it should be noted that just because mentions don’t include the word “trailer” doesn’t mean there aren’t spikes when trailers are released. We also removed the terms “Justice League” or “justiceleague” so as not to give Aquaman an unfair advantage after appearing in the 2017 movie within the time period we studied.

We found more than 10 million tweets about the upcoming movies (without trailer and Justice League mentions) in total.

Which movies are men and women tweeting about?

If you think superhero movies are just for boys you’re very wrong.

We found that the breakdown of gender-categorized tweeters discussing superhero movies coming out in 2018 was incredibly balanced.

Chart shows that 52% of gender categorized authors tweeting about superhero movies 2018 are men, 48% women.

But what movies were these tweeters talking about?

Well, we can confirm that women are more likely than men to tweet about the Incredibles 2, while men are far more likely than women to tweet about the upcoming animated movie Spider-Man: Into the Spider-Verse.

Aquaman isn’t getting nearly the amount of love from the ladies as he is from the guys, while X-Men: Dark Phoenix could be more of a hit with women than men.

Bar chart shows the breakdown of gender-categorized authors' tweets about 2018's superhero movies.

Avengers: Infinity War and New Mutants appear to be the most balanced.

The most hyped superhero movies 2018

So which movies triumphed when it came to hype on Twitter?

Here are the top five, including our winner – Black Panther ?

Bar chart shows Black Panther, Avengers Infinity War and The Incredibles 2 the most hyped superhero movies 2018

Black Panther will be in theaters this Feburary.

We weren’t particularly surprised to see Avengers: Infinity War in the top 3. The movie’s coming in May and it looks like it could tear up the box office.

We certainly weren’t expecting to see Incredibles 2 so high. The movie will be out in June, nearly 14 years after the first.

What superhero film are you most looking forward to in 2018?

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