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New Research Reveals How Consumers View Brand Purpose in 2020

What do consumers think about the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you’ll learn:

  • How negative associations with profit are building
  • That consumers are more likely to trust safety measures put in place by employers and businesses than the government
  • How 57% of consumers want businesses to focus on sustainability and the environment more in 2021
  • How Black Lives Matter protests have impacted interest in diversity and inclusion
  • And much more

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.