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Report

New Research Reveals How Consumers View Brand Purpose in 2020

What do consumers think about the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you’ll learn:

  • How negative associations with profit are building
  • That consumers are more likely to trust safety measures put in place by employers and businesses than the government
  • How 57% of consumers want businesses to focus on sustainability and the environment more in 2021
  • How Black Lives Matter protests have impacted interest in diversity and inclusion
  • And much more

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