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Report

New Research Reveals How Consumers View Brand Purpose in 2020

What do consumers think about the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you’ll learn:

  • How negative associations with profit are building
  • That consumers are more likely to trust safety measures put in place by employers and businesses than the government
  • How 57% of consumers want businesses to focus on sustainability and the environment more in 2021
  • How Black Lives Matter protests have impacted interest in diversity and inclusion
  • And much more

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.