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UK Banking: Consumer Preferences Across Generations

There’s a big difference between what university students and pensioners want from their banks.

In this report, we’ll examine generational preferences to answer the following questions:

  • What can traditional and challenger banks do to help customers manage their money online while self isolating?
  • What makes 25-34-year-olds want to switch bank? How does that differ to those who are 55+?
  • Could the Covid-19 pandemic mean that the ways we interact with our banks are changed forever?

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.