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UK Banking: Consumer Preferences Across Generations

There’s a big difference between what university students and pensioners want from their banks.

In this report, we’ll examine generational preferences to answer the following questions:

  • What can traditional and challenger banks do to help customers manage their money online while self isolating?
  • What makes 25-34-year-olds want to switch bank? How does that differ to those who are 55+?
  • Could the Covid-19 pandemic mean that the ways we interact with our banks are changed forever?

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.