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Social Listening: Household & Personal Care Goods

We examine social monitoring within the household goods and personal care sectors, focusing on:

  • The current challenges and opportunities in social media for everyday goods brands
  • Case studies on brands that have implemented successful social media strategies
  • Insights and practical tips on expert social listening, market research, and campaign monitoring

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Shampoo, paper towels, toothpaste, laundry detergent and deodorant: the brands that dominate our daily functions constantly fight to keep from fading into monotony or routine – they must find a way to stand out.

With the ever-expanding world of social data, household and personal care brands have stronger opportunities to research, understand, and connect with consumers.

The Household & Personal Care Products report outlines how leading brands are already incorporating social media strategies and discovering unknown potential through expert listening.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.