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Social Listening: Household & Personal Care Goods

We examine social monitoring within the household goods and personal care sectors, focusing on:

  • The current challenges and opportunities in social media for everyday goods brands
  • Case studies on brands that have implemented successful social media strategies
  • Insights and practical tips on expert social listening, market research, and campaign monitoring

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Shampoo, paper towels, toothpaste, laundry detergent and deodorant: the brands that dominate our daily functions constantly fight to keep from fading into monotony or routine – they must find a way to stand out.

With the ever-expanding world of social data, household and personal care brands have stronger opportunities to research, understand, and connect with consumers.

The Household & Personal Care Products report outlines how leading brands are already incorporating social media strategies and discovering unknown potential through expert listening.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.