Social Listening: Household & Personal Care Goods

We examine social monitoring within the household goods and personal care sectors, focusing on:

  • The current challenges and opportunities in social media for everyday goods brands
  • Case studies on brands that have implemented successful social media strategies
  • Insights and practical tips on expert social listening, market research, and campaign monitoring

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Shampoo, paper towels, toothpaste, laundry detergent and deodorant: the brands that dominate our daily functions constantly fight to keep from fading into monotony or routine – they must find a way to stand out.

With the ever-expanding world of social data, household and personal care brands have stronger opportunities to research, understand, and connect with consumers.

The Household & Personal Care Products report outlines how leading brands are already incorporating social media strategies and discovering unknown potential through expert listening.