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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

Marketing

By Jasmine JaumeMay 4 2015

No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of...

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Guide

Using Social Media Analytics to Amplify the Voice of the Customer

Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...

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Guide

How Small Marketing Teams can Leverage the Power of Images for Consumer Insights

...dia universe, images can be about just any topic. Marketing teams that want to gain understanding of their audiences benefit greatly from analyzing their visual language. In this guide, we analyzed online conversations to help marketing teams understand how to use image analytics using specific examp...

blog article

Case Study: How Jack in the Box Identify Influencers in a Fiercely Competitive Market

Marketing

By Hannah TregearOct 6 2016

...the brand was already undertaking with influencer marketing. Social analytics can be a useful component in finding influencers that aren’t necessarily established as celebrities but carry a lot of sway with others in online spaces. Jack in the Box’s aims were to identify new influencers who weren’t c...

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Guide

Using Social Data to Improve ROI

A strong ROI is what makes our campaigns valuable. Finding ways to improve it is always important. Learn how social data can increase your ROI. In 2018 marketers need to focus on ROI. Finding ways to build and improve it will be increasingly important. This guide will help to do that by looking at s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.