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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Is Using Social Media for Work Killing Your Phone Battery?

Marketing

By James TimpsonNov 10 2014

...quickly access the information and write a status update. Schedule Posts: If you are limiting yourself to only using social media during certain parts of the day, it’s a good idea to use some of this time to schedule posts to go out around the clock. Tools like Buffer and Tweetdeck are great for this...

blog article

Changes to Twitter DM: The Next Big Private Messenger?

Marketing

By Phill AgnewNov 24 2014

...nection. Community managers should use the new DM updates to offer ways to update their influencers. Link them to important product releases directly via DM, ask them if they have any questions, and maintain the line of conversation by continuing to share interesting articles or pieces that they thin...

blog article

React: How 12,000 People Responded to Apple’s New OS X

Online Trends

By Marcus BeardOct 7 2015

...totally out of Apple’s hands. With a major system update, app developers have to update their code to conform to the new standard. Microsoft didn’t get the memo. When El Capitan users tried to check their emails with Outlook 2016, it just plain didn’t work. It was a major knock for El Capitan’s relea...

blog article

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Marketing

By Ronald van LoonMay 15 2017

...of consent withdrawal in an efficient manner and update the system to flag that the user has withdrawn consent to prevent further direct marketing. 2. How can my business protect personal data? The new data protection regulations apply to data that allow direct or indirect identification of an indiv...

blog article

The History of Facebook: From BASIC to Global Giant

Marketing

By Josh BoydJan 25 2019

...they announced a number of changes: A review and update of the guidelines used to evaluate reports of hate speech Update the training for teams responsible for these evaluations Increase accountability for creators of “cruel and insensitive” content meaning they must reveal their true identity Incre...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.