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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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703 items found for online buzz

blog article

Uncovering the Trends: Social Media and the Fashion Industry

Marketing

By Jasmine JaumeOct 1 2012

...ore further how the fashion industry is discussed online. We compared the buzz surrounding the week in February (AW ’12) and the recent September shows (SS ’13) on UK social media and found some interesting recurring themes. Key findings include: The two fashion week ‘seasons’ (spring/summer and autu...

blog article

The Essential Guide to Online Reputation Management

Marketing

By Emily SmithOct 31 2023

...Here’s everything you need to know about managing your brand’s reputation online....

blog article

UK Newspaper Brands on Social: Who’s Getting it Right?

Marketing

By Natalie MeehanJun 24 2015

...with TV and radio brands triggering about 20% of online buzz. Newspaper brands post on social media nearly three times as much as their contemporaries in radio, and eight times more than TV. They understand the need to engage online, and they understand that their audience on networks like Twitter a...

blog article

Introducing the Social Oscars: Tracking Award Buzz

Marketing

By Edward CrookFeb 13 2013

...most sources refer to the implied homogeneity of ‘online buzz’, we’ve broken this down into useful author types. Put simply, the DataViz lets users compare the opinions of critics and the general public. Oscar winners are chosen by AMPAS members (just shy of 5,800 professionals are permitted voting r...

blog article

Advanced Social Listening: Intent to Purchase Conversation & ROI

Marketing

By Ruxandra MindrutaJan 20 2014

...ry strong indicator of sales success upon launch. Online buzz around making a purchase tends to decrease progressively after the release, as fans start playing it and focus on other conversation topics, such as reviews of the game, bugs, feedback, impressions and so on. A key insight here is that rat...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.