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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

Maximizing Speed to Insight at Your Organization

In this guide, you'll learn: Why speed to insight is important How organizations at different maturity levels can approach maximizing speed to insight Practical tips for improving how quickly you can generate and act on insights There’s nothing more crucial to outpacing the competition than the spee...

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Case Study

Veganz

...Discover how Veganz was able to grow from a start-up to Germany's leading vegan food brand with the help of social listening...

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Guide

Analyst Guide: The 4 Key Skills You Need to Thrive in 2019

We’ve listened to analysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization shou...

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Case Study

Co-op

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Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

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Report

The Marketer of 2023

Learn how marketing professionals from organizations like IKEA, Vela Software, Wunder.io, and Parents Plus are thinking about the tools, resources, and skills that will enable success in 2023. You’ll learn about: The current challenges marketers are facing A look back at 2022: What worked? And what...

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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

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Guide

The Social Media Management Maturity Model

We interviewed 15 Brandwatch experts with over 60 years of combined experience across all social media functions, including customer success, strategy, research and insights. In this guide, we share their advice on how your brand can optimize its social media management function to make a bigger imp...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.