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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Report

Consumer Trends in the Media Industry 2022

Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...

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Guide

10 Steps to Effective Competitor Intelligence

...10 data points you should measure when looking at competitors. In this guide, you’ll learn ten quick analyses you can set up today, covering these areas of competitor intelligence: Laying the foundation Audience intelligence Product analysis Brand perception Learn the ten competitor benchmarks market...

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Case Study

OnePlus

...How OnePlus improved their product direction, influencer relations, and customer service with Brandwatch....

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Case Study

Land O’Lakes, Inc.

...Learn how Brandwatch is transforming market and consumer research at Land O’Lakes, saving them hundreds of thousands of dollars...

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Case Study

Caso di successo Land O’Lakes

...Scopri come Brandwatch sta trasformando la ricerca di mercato presso Land O'Lakes, facendo risparmiare migliaia di dollari a questa azienda....

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Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...

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Guide

The evolution of the customer journey

...le Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: "Let's be honest - most of the time our customers don't do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our...

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Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.