Learn how to unlock the full potential of your social media team
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...Streamlining customer engagement: How Brandwatch helped Thrasio enhance customer experience...
How do you really build a social media strategy? You know, one without all the nonsense and unnecessary fluff? This free guide is your go-to place for creating a winning social media strategy for your brand. It's filled to the brim with useful tips, like: How to create a content game plan Understand...
Nobody could have predicted the events of the past two years. But as we slowly emerge out of the pandemic, it is apparent that there’s been a radical shift in the way companies do business. As we transition into 2022, the main goals of every business should be to understand shifting consumer needs a...
Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...
There's no excuse for poor CX, and consumers are turning away from brands that let them down. Blending 200 million online conversations with 9,000 global survey responses, we studied: What are consumers' expectations around different industries? Which brands and industries create the most positive e...
Consumer shopping habits are changing, influenced by inflation and the rising cost of living. Discover the latest trends and most common customer pain points in the CPG industry. Read the report to learn about How inflation and the rising cost of living are affecting consumer behavior The growing de...
Data-driven decision making can help companies increase revenue, enhance their products, or perfect their customer service. But one dataset in isolation won’t tell the whole story. Diving into three teams where consumer insights professionals most commonly operate, this guide discusses six key data...
Staying at the forefront of your industry has never been easier. Learn how to channel the growing amount of digital data into action. In this guide, you'll learn: The 6 most impactful questions to ask about your industry How digital consumer intelligence can boost industry analysis A case study on h...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.