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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

A Guide to Instagram Data

With a whopping 1 billion monthly active users, Instagram is a treasure trove of consumer insights. In our latest guide, we analyze conversations around food and cosmetics on Instagram to demonstrate how brands and agencies can extract unique insights. Get instant access to learn how to: Discover an...

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Guide

Leveraging the Voice of the Customer in 2020

...elligence can raise the volume on useful customer feedback (and cut out the noise) so organizations can: Improve customer experience Develop innovative products Predict what consumers will want in the future React to customer crises What does it take for an organization to become truly customer-centr...

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Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

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Guide

The No-Sweat Guide to Social Content Marketing

How do you build a solid content marketing strategy? And how do you do it with your brand's social presence top of mind? This free guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement. What you'll learn about: Resea...

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Guide

The Agency Guide to Social Media Analytics

...Data-driven pitches, campaigns, and results will always be more impactful to clients than the gut feelings of the even the most creative minds. Learn how social media analytics can help win new business and prove ROI....

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Guide

The Social Media Management Maturity Model

We interviewed 15 Brandwatch experts with over 60 years of combined experience across all social media functions, including customer success, strategy, research and insights. In this guide, we share their advice on how your brand can optimize its social media management function to make a bigger imp...

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Report

Social Insights on the Luxury Fashion Industry

...fashion report, we aim to understand the current online landscape, and analyze: The luxury fashion social index Luxury fashion audiences Trends in luxury fashion In this luxury fashion report, we aim to understand the current online landscape, and analyze: The luxury fashion social index Luxury fash...

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Report

Social Insights on the Retail Report

...l pharmacies This report analyzes over 10 million online conversations surrounding 43 major retailers. Discover: Which retailers are winning and losing on social Brand-audience engagement benchmarks Response rate benchmarks Content performance benchmarks Demographic analysis for online consumers The...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.