[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
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Is your organization optimizing its potential on social?
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Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....
Whether your influencers include thought leaders in AI, or Ariana Grande, if your strategy isn’t generating engagement or revenue, its time to rethink what you’re looking for. In this free guide, we talk you through why you need to rethink your strategy – and give you solid advice on how to do it. W...
Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before. In this guide, we look at the elements a company should have in place in order to win in the digital first world. If you are not moving to be a digital business b...
Too often marketers rely on stereotypical, broad demographics. It's time to move forward. This guide will take you through the extra considerations you should make to build audiences and personas with real values. With this new approach you'll be able to better target and communicate with your chose...
We’ve listened to analysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization shou...
We’ve listened to analysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization shou...
According to Gartner, 20% of marketing budgets are spent on “innovation”. So, why are CMOs still struggling to innovate? In this guide, learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality. Learn how to define innovation and get the goals, t...
With a whopping 1 billion monthly active users, Instagram is a treasure trove of consumer insights. In our latest guide, we analyze conversations around food and cosmetics on Instagram to demonstrate how brands and agencies can extract unique insights. Get instant access to learn how to: Discover an...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
