[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
92 items found for public relations
...Brandwatch analyzes social data on sponsors, big moments and consumer behaviour during the 2018 World Cup....
This guide will provide practical tips for optimizing sponsorship spend and measuring the true impact of sponsorship campaigns. We'll cover: The research phase, and how to evaluate people and events that might be suitable for your brand to sponsor The live phase, and how you can be reactive while yo...
Using Brandwatch's new partnership with Mumsnet, we analyzed over two million conversations from the forum to find: The brands that parents love the most ❤️ The brands that parents can't stand 😡 Airlines parents won't fly with ✈️ Fast food brands that are seen as unhealthy 🍔 The news sources parents...
Nearly two thirds of consumers will purchase from, switch to, or boycott a brand based on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-b...
Consumer shopping habits are changing, influenced by inflation and the rising cost of living. Discover the latest trends and most common customer pain points in the CPG industry. Read the report to learn about How inflation and the rising cost of living are affecting consumer behavior The growing de...
Apple Music and Spotify have been battling it out for years, so we wanted to see how they compared. From sentiment around the brands to discussion topics, we take a look social data to find out where the two brands stand. Read the report now to see all the data and how we got it. Brand Comparison: A...
...nt brands. But which fares better in the arena of public opinion? In this guide we'll compare: Shifts in discussion levels over time for each brand The sentiment of discussions around the brands Major topics driving the conversations for each brand How the audiences discussing the brands differ Two...
...Led by consumer intelligence, targeted campaign delivers 30% increase in sales of niche household product...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
