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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

Social Listening in Practice: Benchmarking CX

Two-thirds of CMOs are now responsible for customer experience, according to MediaPost. Learn how to report on your most important benchmark. As marketing teams become more accountable for improving customer satisfaction, CX is the most important benchmark your team needs in 2018. In this guide, lea...

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Guide

Real-time Marketing and the Dynamic Customer Experience

Make a difference to the bottom line by providing real value at the right time, across the customer journey. Make real-time work for you. Dynamic customer experience and real-time marketing will be the answer to many marketers questions in 2018. Get a head start by downloading our guide. Understand...

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Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Guide

10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....

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Guide

Using consumer intelligence to get a 360° view of your industry

Staying at the forefront of your industry has never been easier. Learn how to channel the growing amount of digital data into action. In this guide, you'll learn: The 6 most impactful questions to ask about your industry How digital consumer intelligence can boost industry analysis A case study on h...

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Guide

Using Social Media Analytics to Amplify the Voice of the Customer

Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...

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Guide

The Guide to Smarter Reporting for Agencies

Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...

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Guide

Campaign Analysis

...There are so many ways to measure the success of a marketing campaign, from the very beginnings, through to the ongoing iteration and the end-of-campaign reporting. In this guide, we'll take you through seven ways marketers can employ online consumer insights to measure campaign performance....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.