Is your organization optimizing its potential on social?
181 items found for research
Two-thirds of CMOs are now responsible for customer experience, according to MediaPost. Learn how to report on your most important benchmark. As marketing teams become more accountable for improving customer satisfaction, CX is the most important benchmark your team needs in 2018. In this guide, lea...
Make a difference to the bottom line by providing real value at the right time, across the customer journey. Make real-time work for you. Dynamic customer experience and real-time marketing will be the answer to many marketers questions in 2018. Get a head start by downloading our guide. Understand...
...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....
Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....
Staying at the forefront of your industry has never been easier. Learn how to channel the growing amount of digital data into action. In this guide, you'll learn: The 6 most impactful questions to ask about your industry How digital consumer intelligence can boost industry analysis A case study on h...
Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...
Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...
...There are so many ways to measure the success of a marketing campaign, from the very beginnings, through to the ongoing iteration and the end-of-campaign reporting. In this guide, we'll take you through seven ways marketers can employ online consumer insights to measure campaign performance....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.