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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

New Ken Dolls: How The Internet Is Reacting To Barbie’s New Man

Online Trends

By Gemma JoyceJun 23 2017

...eir audience and making positive changes to their products as a result. Moving with the times is made infinitely easier when a brand has a finger on the pulse of public opinion, something that social listening plays a key part in. If you’re a journalist looking to use our data email us at react@brand...

blog article

What is Artificial Intelligence (AI)?

Marketing

By Mike BakerMar 26 2018

...There’s nothing artificial about its power to deliver consumer insights....

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Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

blog article

How to Streamline Your Social Media Marketing Strategy

Marketing

By Mollie PowlesMay 15 2019

...Guest blogger Mollie Powles shares her tips on optimizing the time and effort community managers spend on social media strategy...

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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.