Apr 16th |

Marketing: How to Optimize your Conversion Rates

It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it bigger profits for short. Conversion rates are holding hands with its best friend, web design.

In a “Web Credibility Research” study performed by Stanford, they found that 75% of users make judgements about a company’s credibility based on their website. (more…)

Apr 15th |

Marketing: Top 8 Busy Marketer Hacks For Shareable Content

Traffic and views aren’t KPI number one for most of us.

Our success or failure, in a lot of areas, comes down to people sharing our content. Shares on Facebook, Twitter and (increasingly) Reddit drive a massive amount of activity on our blog.

We put a lot of time into tracking exactly who is sharing sharing our articles, engaging with our Tweets, and commenting on our Facebook posts, but our all time biggest hits can still baffle us a little bit sometimes. (more…)

Apr 10th |

Study: MTV Movie Awards and the Social Battle for Movie of the Year

The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born.

We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. The best part of this particular annual awards show is that while MTV executives and producers choose the nominees, the general public vote for the winners.

Talk about giving power to the people.


Apr 8th |

Marketing: Revealing the Unique Benefits of Social Media Research

For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed.

Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. (more…)