It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it bigger profits for short. Conversion rates are holding hands with its best friend, web design.
Traffic and views aren’t KPI number one for most of us.
Our success or failure, in a lot of areas, comes down to people sharing our content. Shares on Facebook, Twitter and (increasingly) Reddit drive a massive amount of activity on our blog.
We put a lot of time into tracking exactly who is sharing sharing our articles, engaging with our Tweets, and commenting on our Facebook posts, but our all time biggest hits can still baffle us a little bit sometimes. (more…)
Starting up a blog can be challenging.
But for those writers who make it through the journey, blogging can be really rewarding. Often, they’ll look back on their journey and wish that they knew back then what they know now. (more…)
The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born.
We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. The best part of this particular annual awards show is that while MTV executives and producers choose the nominees, the general public vote for the winners.
Talk about giving power to the people.
We recently launched our newest feature, Signals – real time automated intelligence-driven alerts that tip you off to emerging crises or trends as soon as they start.
We’ve already talked about the main use case for this – reputation and crisis monitoring – but there are a myriad of other things you can use it for. (more…)
There’s money to be made where tech meets health and fitness.
Health contributed around half of the best-selling apps in the Apple Store as early as 2013 and it’s growing faster than the app industry average. The UK health wearable tech market is set to double in 2015, as we aspire to lead ever-healthier lifestyles.
Aspire being the operative word. (more…)
For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed.
Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. (more…)