Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power.
Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.
Regardless of your business sector or the size of your organizations, we hope this article will help you get a better understanding of reputation management, how to prepare for unwanted crises and how to respond when things go wrong!
Shall we start? (more…)
How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why?
These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it.
So, how do you show your performance on social media? (more…)
2014 was the year of change for nonprofit organizations. They switched from traditional forms of donation, telethon based promotion to social campaigns aimed to involve and enrich participants.
You’ll probably be surprised to learn how Kanye West spends his evenings.
Some spend their evenings engaging in most valiant sports. Others take a less athletic route, crawling bars to discover the euphoria of an alcohol induced frenzy. More slovenly, some people will recline into the sofa, watching whatever episodic drama has been recommended to them most recently.
Kanye West and I? We play board games. Not together, of course. I don’t know him personally. (more…)
With the election less than two months away, Twitter is full of election coverage and political debate.
Mentions of the major parties have increased to over 50,000 Tweets per day, as referenced in Matt’s earlier blog post.
But who is weighing in on the debate, what issues do they care about, and is it a unified conversation or a battle on several fronts?
If we take a deeper look at the interactions among commentators, we can find the distinct communities that make up the political Twittersphere.
We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience.
Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). (more…)
Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past.
The accessibility of the internet and creation of social media networks has significantly adjusted the role of the marketing department in most highly successful companies. (more…)
SXSW. Some love it. Some hate it. Either way, we can’t stop talking about it and its undeniable influence on the industry, and judging by our data, nor can you.
Waking up early for breakfast tacos, lunching on a whole roast pig – I even heard rumors of a brisket breakfast party. Once it’s time to get the taste of barbecue out of your mouth, there are cocktails/craft beers a-plenty to numb the taste buds.
During our recent UK masterclass, clients and staff alike were treated to a whole host of thought provoking content.
The presentations from some Brandwatch superusers took us through the unique ways clients are using social data, including a big-name client’s use of Vizia and Check One Two’s use of social to educate millions about the threats of testicular cancer. (more…)