Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term.
In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention.
When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months.
We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014.
Our Skype chats were bulging with animal cuteness, celebrity naughtiness and brand awareness.
In my wildest dreams I couldn’t have foreseen a more exciting time in social data than right now. Today. This year!
It may still feel like the Wild Wild West at times in this arena, but that makes it all the more vital for everyone to join up together in this industry and have those important conversations that affect businesses and social data companies alike. (more…)
While many of our new features add sophistication and depth to Brandwatch’s capabilities, we are keenly aware that if they make your life more difficult, you simply won’t use them.
There was once a day, I’m told, where taking a flight was such an event that passengers would don their Sunday best just for the privilege of that multi-hour seated journey.
Nowadays, it seems comfort has taken precedence, with sweatpants, jeans, and U-shaped neck rests dominating the skies. (more…)
After 44 years, The Sun has shelved Page 3’s topless young women. The recurring feature drew criticism for being sexist, antiquated and offensive for almost as long as it has been running.
Monday’s edition of the The Sun didn’t feature topless models, sparking confusion across the news-hungry social sphere. Was Page 3 gone for good? Was The Sun gaining a conscience? (more…)
The UK’s annual National TV Awards (NTAs) is a highly sought after ticket this year, rewarding only top notch televisual output.
Before the bun fight has even begun, snubbed Made in Chelsea and TOWIE stars have been shamelessly hassling organisers for tickets – but at Brandwatch we don’t need to. (more…)
Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so?
In early 2015 we embarked on a piece of research to understand more about how mature social media operations are in retail brands in the US and the UK, and got answers to these questions, among others. (more…)