As we develop our social media analytics platform, we spend lots of our time thinking about the practical uses that our clients may use it for. Though we consider many potential user types, sometimes innovative businesses themselves uncover new and powerful ways to get more out of Brandwatch. (more…)
It’s all very well and good us telling you how you can use Brandwatch and how incredibly good it is, but you might be wondering ‘what do other people think about it? How do actual clients use it?’ (more…)
One of the main practical applications of using Brandwatch is for public relations companies. It’s no surprise then that Waggener Edstrom has found using the social media analytics tool an essential part of its success, of which they’ve had plenty. (more…)
There are lots of influential people in the world of social and it’s always good to learn from others. We’ve interviewed three people we see making waves in social media, so that they can share their wisdom with you.
There’s a definite shift going on in social media at the moment.
It comes in the form of a major move from seeing social media as something ‘ad hoc’ and tactical to seeing it as something that needs a framework, a strategy and an overall plan in order to actually deliver on its promises. (more…)
I went to hear Nate Silver speak last Tuesday as part of his UK speaking tour. You may have heard of him: an American statistician, pollster and data nerd (I’m not mocking him: there was a bloke in the audience with that written on a T-shirt. I sort of coveted it.)
He correctly predicted the outcome of the most recent US election in all 50 states. (more…)
There are lots of influential people in the world of social, many of whom share their social wisdom with the rest of us. We always jump at the chance to get some insights into what inspires those big in social, and what their tips are for great social etiquette. Hence, we have set out to interview ’3 wise men’ of social; 3 people who we think are inspiring and know their onions when it comes to social media. (more…)