As social media has become an essential part of the marketing mix, in-depth analysis of ‘owned’ media channels is something we’ve seen an increasing need for.
Many of our clients told us that they wanted to track their own social channels, and that they were fed up of having to use multiple tools or of having to go into each platform to use the (often not very good) in-platform analytics. (more…)
As we develop our social media analytics platform, we spend lots of our time thinking about the practical uses that our clients may use it for. Though we consider many potential user types, sometimes innovative businesses themselves uncover new and powerful ways to get more out of Brandwatch. (more…)
It’s all very well and good us telling you how you can use Brandwatch and how incredibly good it is, but you might be wondering ‘what do other people think about it? How do actual clients use it?’ (more…)
Microsoft dominated the internet yesterday, with its much-anticipated launch of the successor to the Xbox 360. With a torrent of fanfare in the build-up to the 6pm BST announcement, we decided to keep an eye on the official #XboxReveal hashtag for the hour of the event. (more…)
One of the main practical applications of using Brandwatch is for public relations companies. It’s no surprise then that Waggener Edstrom has found using the social media analytics tool an essential part of its success, of which they’ve had plenty. (more…)
There are lots of influential people in the world of social and it’s always good to learn from others. We’ve interviewed three people we see making waves in social media, so that they can share their wisdom with you.
We’ve already posted an interview with Head of Social Strategy at Adobe EMEA Jeremy Waite. (more…)
You might have noticed that we’re pretty focused on employee satisfaction here at Brandwatch. We have super cool offices and a great team, and the culture is one of transparency, collaboration and respect. (more…)
There’s a definite shift going on in social media at the moment.
It comes in the form of a major move from seeing social media as something ‘ad hoc’ and tactical to seeing it as something that needs a framework, a strategy and an overall plan in order to actually deliver on its promises. (more…)
I went to hear Nate Silver speak last Tuesday as part of his UK speaking tour. You may have heard of him: an American statistician, pollster and data nerd (I’m not mocking him: there was a bloke in the audience with that written on a T-shirt. I sort of coveted it.)
He correctly predicted the outcome of the most recent US election in all 50 states. (more…)
It’s just a few days until re:publica, one of the largest blogger events in the DACH region that expects to see 5,000 attendees descend on Berlin for three days of talks about business, tehcnology, media and more. (more…)
Premier League clubs are renowned for revenue. Seven are among the top 20 richest in the world and, with this wealth, media interest follows. Each season presents new sponsorship opportunities, with brands eager to tap into the prestige of the game. (more…)
NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team.
He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” (more…)
