Make better decisions

Brandwatch Analytics is the world-leading social listening platform.

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How to make tangible changes using your insights


Use our RESTful API to integrate all of the data, metadata and metrics available in Brandwatch into any other business application or product.

Automated Reports

Get an overview of your data straight into your inbox with our automated HTML or PDF reports.

Email Alerts

Stay on top of things without logging in. Alerts can notify you and your team (even those without Brandwatch logins) when conversation, sentiment or influencer chatter increases to a set threshold, or when new mentions match your criteria.


Export your data into Excel, CSV, JPG and PNG to merge with other data sets or to build your own custom charts and reports.


Brandwatch integrates with a host of partners including Hootsuite, Spredfast, Coversocial and Percolate, to cover a range of social media management needs.

PowerPoint Exports

Export your Dashboard straight into a fully customizable PowerPoint. Perfect for those looking to make a data-driven presentation, quickly.


Signals automatically monitor your data in real-time so you don’t have you. If something unexpected happens, like a sudden spike from a certain location, or a growing customer service issue, Signals will send you an email to let you know.


Assign mentions to users, set its status, its priority and close it once it has been checked. Brandwatch has everything your social media team needs.


How to find insights


Dashboards are made up of individual Components. Components let you visualize your data as a chart, a map, or a topic cloud. You can create as many Components as you want.


Create a Dashboard to analyze all of your data. Pick between a blank Dashboard or a pre-built template to conduct your analysis. You can create as many Dashboards as you want.


Brandwatch automatically uncovers the gender, interests, profession and location of the authors in your data.

Image Analysis

With Image Insights, you can collect images that contain your brand logo. Analyze these images in our unique Image Wall or in Brandwatch’s existing components.


Uncover influencers in your data set using our proprietary Impact Score, or social network metrics like followers, verification, influence and reach.

Key Topics

Brandwatch automatically highlights the key topics within your data set. Using NLP processing, the technology removes words like ‘it’ or ‘the’ to bring back relevant insights.


Categorize data into different regions based on continent, country, state, city, town or even street-level views.

Quick Search

Analyze all of your data in an instant, using a simple search bar to highlight the conversations important to you.


Brandwatch automatically classifies sentiment. Our proprietary technology is regularly updated to maintain an optimal level of negative, positive and neutral classification.


Use our chart component to display data year by year to see seasonal trends. Or zoom in to a minute by minute analysis to monitor campaigns.


How to collect data


Alongside our premium coverage of Sina Weibo, Brandwatch collects data from Baidu, Naver, Qzone, Daum, Sohu, China Daily, FC2, Tistory and thousands more APAC regional sites.

Bespoke Sources

Unlike other providers, Brandwatch can collect data from the sites you want. Just let us know the page you wish to track and we’ll add it to our sources within 72 hours.


Create channels to monitor specific Twitter, Facebook and Instagram accounts. Users can monitor any channel irrespective of admin rights.

Data Sources

Brandwatch collects data from millions of sites every single day. Sources include social networks, blogs, forums, news sites, review sites and video sites, with more added every hour.

Historical Data

Brandwatch offers a range of historical data solutions. Access our data archive to see conversations going back to 2010, or use our Hindsight product to collect full Twitter data back to 2006.


Brandwatch can collect data written in any language. It can also analyze data for sentiment and key topics in 44 languages.

Popular Sites

Brandwatch prioritise data collection from the world’s most popular sites, including Reddit, Digg, Wikipedia, IMDB, Amazon, eBay, Tumblr, WordPress, Blogspot, Quora, Yahoo! and more.


Use Queries to collect keyword data from across the web historically and in real-time.

Social Networks

Brandwatch covers all main social networks, including Twitter, Facebook, YouTube, Instagram, Sina Weibo, VK, QQ, Google+, Pinterest and dozens more.


How to categorize data


Use categories to compare your data sets side-by-side in a number of different charts. Brandwatch is unique in offering unlimited categories, letting you segment your data as much as you want.


Brandwatch’s unique Rules can segment all historic and future data into business relevant categorizes. Use them to breakdown data by product, industry or KPIs specific to you.


Tag individual mentions or a group of mentions to change location, change sentiment, add to a category or assign to a co-worker to check.

Brandwatch Analytics is the perfect fit. It's easy to set up, it's reliable, and most importantly it's extremely flexible. Brandwatch Analytics is exactly what you need.

– Ben Donkor, Microsoft

    Join the thousands of companies using Brandwatch Analytics

    • Leader in the Forrester Wave™: Enterprise Social Listening Platforms

    • Leader in G2Crowd Social Media Monitoring

    • Official Twitter Partner