Social media has arguably transformed the news media industry more than any other, and at a whiplash pace.
The introduction of ever more detailed location data is set to shift that transformation into an even higher gear. (more…)
The statistics on internet video speak for themselves.
- YouTube is the #2 search engine in the world
- By 2017, it’s predicted that close to 70% of all internet traffic will be video
- 92% of mobile video viewers share videos with others
- Your site has a 50% higher chance of ranking in the first page of search results if it includes video
Last Thursday we hosted our first UK Brandwatch Live event.
In a swanky west London bar we got together with some of the leading minds in social to explore two meaty topics: social media and business intelligence. (more…)
Launched in 1993, PRO BTP is one of the leading groups for pensions and insurance in France, serving more than 3 million individuals and 200,000 businesses.
PRO BTP rests upon three values – performance, relationship and openness, and as their members are at the heart of their business it seemed obvious for PTO BTP to follow them on social media. (more…)
The UK newspaper industry has taken a beating over the past few years. (more…)
Five days of music, boozing and sunshine should be enough to make thousands of festival-goers put down their phones. (more…)
If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism?
Social media has been a game changer for almost every industry. The marketing world in particular was taken by storm, and there is information abound on how to harness the power of social media to your advantage. (more…)
The press conferences have ended. The booths are being deconstructed. Thousands of people are catching their flight out of LAX, worn by four days of little sleep and blaring high-resolution displays. (more…)