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Here at Brandwatch, we love data. We love the statistics that this data provides too. Which is why we’ve collated this bumper list of Facebook statistics.
For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee.
For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way.
Facebook historical facts
Facebook was launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates
Initially called Facemash, then Thefacebook.
Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada
On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address
Facebook financial statistics
Net income was $1.51bn for the first three months of 2016
Facebook’s IPO raised $16 billion, making it the third largest in U.S. history
Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.
Since 2012, it has spent more than $25 billion buying competitors such as Instagram, WhatsApp, and Oculus
Facebook has 12,691 employees
Mark Zuckerberg’s salary is only $1 a year
Which isn’t really a problem when your net worth is $48.9 billion
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Facebook user statistics
There are 1.71 billion monthly active users (as of July 2016)
823M of those are mobile-only users
There are 1.083 billion daily active users
47% of Facebook users only access the platform through mobile
83% of parents on Facebook are friends with their children
Facebook adds 500,000 new users every day; 6 new profiles every second
72% of all US online adults visit Facebook at least once a month
Worldwide, 38.6% of the online population use Facebook
The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
Half of internet users who do not use Facebook themselves live with someone who does
Of those, 24% say that they look at posts or photos on that person’s account
Facebook usage statistics
There are an estimated 81 million fake Facebook profiles
The most popular page is Facebook for Every Phone, with 509,772,152 likes
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands
80 million people use Facebook Lite – the app for the developing world’s slow connections
Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined
Users spend an average of 20 minutes per day on the site
Hive is Facebook’s data warehouse, with 300 petabytes of data
Facebook generates 4 new petabytes of data per day
Facebook now sees 100 million hours of daily video watch time
Users generate 4 million likes every minute
More than 250 billion photos have been uploaded to Facebook
This equates to 350 million photos per day
Facebook marketing statistics
There are 50 million active small business Pages
But only 2.5 million of those businesses pay to be ‘active advertisers’
Although 75% of brands will pay to promote posts
Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015
78% of Facebook advertising revenue comes from mobile ads
Average advert click through rate on Facebook is 0.9%
Although adding a CTA button can lift click-through-rate by 2.85 times
In 2015, Facebook’s average advertising revenue per user was US$11.96
49% of users like a Facebook page to support a brand they like
40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them
Videos earn the highest rate of engagement, despite only making up 3% of content
Mobile advertising represents 80% of Facebook’s advertising revenue
Posts published on Thursday and Friday receive the highest engagement
So there you have it, the most up-to-date facts and statistics on Facebook that we could find.
While these statistics provide an interesting overview of Facebook users, tools like Brandwatch can provide real-time, in-depth insights and analytics about your audience, brand or competitors.
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