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Published March 5th 2018

47 Incredible Facebook Statistics and Facts

There is no shortage of interesting Facebook statistics out there. We've collated and categorized the most up-to-date, most interesting facts we could find.

Here at Brandwatch, we love data. We love the statistics that this data provides too. Which is why we’ve collated this bumper list of Facebook statistics.

For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee.

For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way.

Facebook historical facts

Facebook was launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates

Initially called Facemash, then Thefacebook.

Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada

On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address

Or you can check out our full history of Facebook that looks at the company all the way from its origins to the modern day.

facebook historical statistics

Facebook financial statistics

Net income was $4.7bn for the third quarter of 2017

Facebook’s IPO raised $16 billion, making it the third largest in U.S. history

Facebook is now the 4th most valuable brand in the world with a value of $73.5bn

Since 2012, it has spent well over $25 billion buying competitors such as Instagram, WhatsApp, and Oculus. That’s just what we know of as well. There have been lots of acquisitions where the cost was undisclosed

Facebook has 23,165 employees

Mark Zuckerberg’s salary is only $1 a year

Which isn’t really a problem when your net worth is $72 billion

Facebook user statistics

There are 2bn billion monthly active users (as of Q3 2017)

Over 1bn of those are mobile-only users

There are 1.37 billion daily active users

47% of Facebook users only access the platform through mobile

83% of parents on Facebook are friends with their children

Facebook adds 500,000 new users every day; 6 new profiles every second

72% of all US online adults visit Facebook at least once a month

Worldwide, 38.6% of the online population use Facebook

The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200

Half of internet users who do not use Facebook themselves live with someone who does

Of those, 24% say that they look at posts or photos on that person’s account

Facebook statistics - globe

Facebook usage statistics

There are an estimated 81 million fake Facebook profiles

The most popular page is the Facebook’s main page with 205m likes. The top non-Facebook page, at number 4 is Cristiano Ronaldo’s.

Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

200 million people use Facebook Lite – the app for the developing world’s slow connections

Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined

Users spend an average of 20 minutes per day on the site

Hive is Facebook’s data warehouse, with 300 petabytes of data

Facebook generates 4 new petabytes of data per day

Facebook now sees 100 million hours of daily video watch time

Users generate 4 million likes every minute

More than 250 billion photos have been uploaded to Facebook

This equates to 350 million photos per day

facebook data

Facebook marketing statistics

There are over 60 million active business Pages

But only 5 million of those businesses pay to be ‘active advertisers’

Although 75% of brands will pay to promote posts

Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015

78% of Facebook advertising revenue comes from mobile ads

Average advert click through rate on Facebook is 0.9%

Although adding a CTA button can lift click-through-rate by 2.85 times

In 2015, Facebook’s average advertising revenue per user was US$11.96

49% of users like a Facebook page to support a brand they like

40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them

Videos earn the highest rate of engagement, despite only making up 3% of content

Mobile advertising represents 80% of Facebook’s advertising revenue

Posts published on Thursday and Friday receive the highest engagement

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