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Top 15 Free and Paid Facebook Analytics Tools Marketing

By Kit Smith on October 23rd 2017

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to.

Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

Many of the tools in this list often cover more than just Facebook, so you may find them useful beyond an analysis of your Facebook page.

The first eight are free or offer a free tool. We’ve also included six paid options if you want to explore more detailed analysis.


 

Free Facebook Analytics Tools

Facebook Insights

Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform.

The tool is available to any admin of your company page once you have over 30 fans.

It provides detailed metrics about your posts and the engagement they earn. Audience analysis, including demographic and location breakdown, can help you better understand your fans.

Screenshot of the Facebook Insights tool showing gender demographic information

Engagement metrics can be seen in an overview or for each specific post, helping you to understand what type of content works best.

The Likes page breaks this down into paid and organic, so you can analyze the value of your promoted posts. There are further metrics on video views, actions taken on your page and the reach of your posts.

The level of detail is impressive. Even if you choose to employ another Facebook analysis tool you will probably use that in conjunction with Insights.


LikeAlyzer

 

A simple, free-to-use tool that allows you enter any Facebook page without authorization to measure and analyse its performance.

It gives the page a grade out of 100, and compares this with other pages in the industry. This means you can have a sneaky peek at your competitors’ pages too.

Screenshot of the Likealyzer tool comparing a number of Facebook pages

The report includes various sections which each come with a metric and suggestions for improvement.

Metrics like engagement rate, timing, and length of post all have recommendations to improve your output and help you drive more engagement.

LikeAlyzer is a free tool provided by Meltwater, who also offer more detailed analytics.


Simply Measured

 

Simply Measured has four different free Facebook reports which offer some real insights.

First is the Insights report, which repurposes Facebook Insights data into some great looking graphs. Information includes engagement, reach, stories, post type, impressions, page likes, traffic sources, fan statistics, activity, and demographics.

There is a competitive analysis report, allowing you to compare 10 fan pages with up to 250,000 fans. It shows overall comparative metrics in a series of charts, engagement on admin posts, customer service response rates, as well as the top post with a variety of engagement metrics for each.

Screenshot of the Simply Measured tool showing a number of metrics, including engagement and reach over time

Next is an in-depth fan page report, with a large number of engagement, community, and content metrics.

Top users are sorted by number of posts, comments, and total engagement. There is time of day/week analysis and an analysis of top links, domains and posts.

The last report concerns content analysis. Features a breakdown of your content, surprisingly enough. Post types, engagement, common keywords and top domains all feature in this report.

Cost: Four free reports, but the main suite starts at $500/month.


Sociograph.io

 

Once you have authenticated you can analyse any Facebook fan page for free.

It shows the total number of posts, authors, commenters and likers. It also displays the average number of likes, shares and comments per post, the different post types, and the top posts in the chosen timeframe.

You can go all the way back to when the page was first created. Sure, it doesn’t provide a huge amount of actionable data, but it sure looks pretty while it’s calculating it.

Screenshot of a Sociograph.io graph showing Facebook post activity and engagement

Cost: Free


Agorapulse

Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes and sweepstakes on your timeline.

The main suite is a management and engagement tool for several social media accounts, including Facebook.

As you engage through Agorapulse it tracks your response rate and time to reply. The tool includes the most influential users and user who talks about you the most.

Screenshot of Agorapulse advert for Facebook Benchmarking

Detailed reports including page level and timeline level analytics.

You can see a breakdown of paid, organic and viral reach. You can understand which type of content works best, and it has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20 slide powerpoint presentation.

Cost: Two free Facebook tools available. Main suite $29/month with a no-questions-asked refund policy.


Cyfe

 

Cyfe isn’t strictly speaking a Facebook Analytics tool.

It’s an online business dashboard that integrates a wide range of widgets to cover a different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.

Screenshot of a Cyfe Facebook dashboard including metrics on likes, engagements, and demographics

You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts and more. You can download reports of your data in various formats.

Cost: Cyfe is free with limited dashboards, a premium account is $19/month.


Quintly

 

Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.

You can have multiple dashboards to track different clients or customers.

Screenshot of a Quintly ad for Facebook fan analysis

It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.

Cost: Facebook analytics tool is free. Full suite prices start at $129/month, with a 14-day free trial.


Komfo

 

Offers analytics that cover the usual suspects: sentiment, demographics, summaries of performance.

You can monitor the effectiveness of your Facebook advertising and track organic social mentions. It has a publishing section, so you can create and schedule posts across multiple social accounts.

Screenshot of a Komfo Facebook dashboard including metrics on response time and page value

It contains the ability to segment your accounts by language or country, so you can still schedule posts if you have multiple language accounts. Has an alerts feature that will notify you of impending problems via SMS.

Cost: A free, simple Facebook analytics tool is offered. A suite of more detailed tools are available, with prices on request.


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Paid Facebook Analytics Tools

SoTrender

 

Gain insights about your audience, their demographics and activities. Tracks your reach, (paid and organic), engagement, (including types of behaviour) and content (different types of posts). Produces reports and gives you recommendations based on the data.

You can schedule and publish posts, and easily manage your workflow if working as part of a team.

You can receive alerts, helping you stay on top of any negative comments and avoid crises.

Screenshot of a Sotrender ad for Facebook analytics

The tool allows you to track any brand, meaning you can use it for competitor analysis and industry benchmarking.

Cost: From $13/month, with a free 14-day trial.


Scoreboard Social

 

Enter your Facebook page and Scoreboard Social will send you weekly emails that include rankings, growth metrics, trends, unique authors engaging with content and engagement metrics.

It is another tool which compares your performance with competitors and industry leaders.

A scoreboard Facebook dashboard show metrics for growth likes, and engagement

The report shows the top updates from competitors by engagement, so you can understand the content that is working in your industry. The tool also covers Instagram and Twitter.

Cost: Prices begin at $14/month, and all plans come with a 30-day free trial.


Brand24

 

Features a web-based dashboard that shows real-time insights and provides detailed statistics about your content and audience.

Includes sentiment analysis and influencer scores, and allows your team to work collaboratively on projects.

There are alerts to keep you up-to-date with any issues. This is another app that covers multiple social networks, including Facebook. Brand24 has a mobile app so you can keep up to date with your social media analytics on the go.

A brand24 Facebook analytics dashboard

Cost: 14-day free trial, a personal/small business package is $49/month


Social Bakers

 

Tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors.

This means your reports can focus exclusively on your own page or compare your facebook metrics to your competitors’. You can choose from their template or customer build your own, and download it as a PDF. Includes fan count and growth, and location.

Post engagement includes the usual breakdown of times and engagement types and response rates. There is a breakdown of your top five most engaging posts (over the timeframe of your choosing).

Social Bakers Facebook analytics dashboard

Cost: Prices start at $120/month for a single profile, with a 14-day free trial.


Rival IQ

 

Rival IQ provides analytics for a wide range of channels.

This includes a range of social media (including Facebook of course), and SEO, SEM, and web page analytics. In addition to looking at your own data, you can create a landscape of your industry to keep an eye on your competitors.

The platform covers a range of metrics. This includes audience, influencers, mentions, engagement, and sentiment. It has an unusual feature which monitors all of your competitor’s social media bios, and updates you should any of them change.

Rival IQ dashboard showing most engaging Facebook posts

There are different types of reports available, or you can build your own. The platform has alerts, meaning you can stay up to date on popular posts from competitors.

Cost: Plans start at $199. 7-day free trial available.


Unmetric

 

Unmetric is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn. Track your own pages, your competitors, and compare these to an industry benchmark. The analytics are in-depth and varied, including all the metrics listed for the above tools.

The charts include a welcome feature that provides a plain English overview of each one, listing ‘highlights’ and ‘insights’. You can view a breakdown of types of stories posted to your or competitor’s accounts (event, content, advert, employee stories, etc). A real strength is in campaign categorization, which lists different campaigns and a breakdown of post types, engagement, and top posts.

Unmetric chart analysing Facebook post subjects

Another strong feature is the ideation and content discovery, which provides ideas based on topics, competitors or industry, or allows you to search for keywords.

A free trial and live demo is available, with brand prices starting at $490/month.


Brandwatch

 

Brandwatch offers social media analytics covering over 80 million sites.

Our Channels feature allows you to track any Facebook page, meaning you can discover what works for you. Because there is no authentication required, you can do the same for your competitors.

There is a whole host of metrics, including data on your fans, reach, likes and ‘People talking about this’ (a Facebook metric about how many people have created ‘stories’ from your post).

Our topic clouds and sentiment analysis are also featured, and posts include our Impact Score so you can discover which individuals and posts are driving the conversation.

Brandwatch Facebook analysis dashboard

We bring the power and customization of Brandwatch to Facebook analytics. Tags, categories, rules, Alerts and Signals allow you to segment the data and automate processes. This allows you to make sense of the sea of social data and react to any crises or trends as fast as possible.

If you are looking for an enterprise solution to social intelligence that covers Facebook, along with millions of other sites, get in touch for prices and a free demo.


Brandwatch Analytics

Detailed monitoring of your entire online presence to drive better results

Find out more

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

  • Gloria

    Hi! Thank you for mentioning Brand24 and recommending our tool to your audience :) Really appreciate it!

  • Sheemona Jordan

    If regular posting and managing multiple social media profiles is the task, then the tool I recommend to manage multiple accounts being a social media junkie is Sociota. Using Sociota you can manage any number of social media profiles you want and even in a better way. Using Sociota you can schedule your posts to any number of accounts and monitor them simultaneously through Sociota.

  • vidlogo info

    In case your facebook page contains video files, use http://vidlogo.com to brand and protect your video files

  • Daniel

    nice list,

    iv been using http://seekmetrics.com/analytics/facebook , which is free, pretty basic tho

  • Siddhant Minocha

    Hey! I would like to mention our new startup to this list. It’s called Twitics. http://twitics.co
    Twitics mixes publicly available social media data with Artificial Intelligence to show deep insights.

  • Michal Kubek

    In case you want know top post on fb page try this http://fbalyzer.wisdomtech.sk/

  • Jonathan Vasiliou

    how can I show my clients facebook insights on their own personal website. Is there a tool for this preferably using JS or PHP which I can code it in.

  • Gemma Joyce

    Hi Jonathan, do you mean sharing live charts from the Brandwatch platform on their websites publicly? That’s not something we currently offer, I’m afraid.

  • Jonathan Vasiliou

    Hello Gemma, is there something that I can do with Facebook then to do this. I am not asking for someone to do it for me etc. I am just looking for what it is called. I know there is Facebook Insights and Analytics and you can view that info right in Facebook. But, I seen it on personal websites before and would like to know how to do this for my clients. Anyways thanks for the reply Gemma.

  • Gemma Joyce

    Hi again, I’ve had a quick look around and can’t seem to find what you’re looking for, sorry! Good luck in your search :)

  • Jonathan Vasiliou

    Ya, I can’t seem to find anything either even with Facebook API. All I want to do is so some metrics on my own personal site based off Facebook Insight or Analytics. O well I guess I will keep on looking.

  • Najib Ur Rehman

    none of the tool is free – change the goddamn title !!!

  • Hey, Najib! If you’re looking for affordable tool for Facebook monitoring, try out Social Insider: http://www.socialinsider.io It has a 7-day free trial, then the price is $20 per month for unlimited number of pages. Hope it’s helpful :)

  • Check out Social Insider: http://www.socialinsider.io. It offer Facebook analytics for unlimited number of Facebook pages without limits.

  • Riad Darawish

    Is facebook graph used as a data source to build all these analytics?

  • Gemma Joyce

    Hi Riad, what Facebook graph are you referring to here? Thanks

  • Riad Darawish

    Hi Gemma, what is facebook data source Brand watch social analytics software uses to ingest the data about a particular page and build the visualizations ?

  • Gemma Joyce

    We ingest Facebook data using their public API :)

  • Selva raj

    This was very great Facebook analytics tool to measure and track the business performance quickly you can also try out search driven analytics platform to get even more better analytics . Thanks for sharing such great post

  • Do you guys have that 7-day free trial, then the price is $20/m ? Because it says $59/m

  • heeey. new features are available – boosted posts strategy and download white-label reports – that’s why we increased the price :)

  • Ohlsone Mckinnis

    Thanks for sharing your article…Great list of facebook analytics tools.

  • Thanks so much for the Agorapulse shoutout! Our pricing has changed a bit since the article was published — tried to be extra kind to agencies and teams that need a good amount of users on the tool :) All the scoop is here: https://www.agorapulse.com/pricing