How to Decide Where to Invest in Content Marketing
By Dave ChaffeyOct 25 2013
Learn about how Brandwatch is revolutionizing the industry with game-changing new features powered by GPT.
Dave is an author, consultant and trainer who advises on digital marketing strategy and planning. He wrote his first book about Email marketing in 2002, Total Email Marketing, and it still features prominently in his current books.To learn more about creating strategies for these channels see the free hub pages created on his SmartInsights.com site for email marketing strategy and social media marketing strategy.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.