Break Down Data Barriers: Dealing with the Insights Sharing Dilemma
I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more
Analyzing the Bigger Picture: Why You Can’t Deliver Insight Without Action Steps
I’ve noticed marketers have been recently preoccupied (and rightfully so) with the challenge of freeing data and insights from isolation within certain teams. Disseminating useful insights far and wide in a business makes perfect sense, and the consumer insights team … Read more
Meeting of the Marketing Minds: Datorama Interviews Brandwatch CMO
Our partners are hugely important to us at Brandwatch, because we know how vital the right technology toolset is to our users. We strive to partner with other best-in-breed technology companies whether that’s in the social security space, social customer … Read more
How To: An Intro Guide for Creating an Insights Center of Excellence
Insight is as ubiquitous a term in 2017 as “digital” was … well from the late 90s in perpetuity. The development of a Center of Excellence (CoE) in business is another concept whose profile is gaining momentum in the marketing … Read more
The Age of the Customer: Why Being Data-driven and Customer Obsessed is a Must
We’ve just wrapped up a new webinar session, “Revolutionize your business with an insights center of excellence,” and I have to say, I learned so much (and not just because I was hosting). We were lucky enough to have Cinny … Read more
Ask the Experts: Which Business Functions Need Social Consumer Insights?
The time has come for the final offering in this series. Here’s one last hurrah, delving into the deepest, darkest desires and challenges of the consumer and market insights (CMI) professionals the world round. Market researchers analyze data to try … Read more
Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI
In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure — simply look at … Read more
On the Tough Question of Contradictory Data in Market Research Methodologies
It’s great when social supports an initial theory proven by traditional market research data. Wonderful, in fact. But what about when it…doesn’t? We’ve already explained why you need to embrace the “just do it” mantra when it comes to incorporating … Read more
News Just In: Brandwatch is the 16th Best Place to Work in New York City
It’s that special time of year. The one we’ve all been waiting for, that brings up warm feelings and great memories. Well, at least here in the Brandwatch New York City office. The Crain’s Best Places to Work in New … Read more
Talking Market Research: Blending Data Sets for Actionable Social Insights
We’re back at it again, ready and willing to answer your pressing social consumer insights questions. These questions weren’t plucked from thin air, they surfaced during and after our recent webinar on why social is a vital component for uncovering the … Read more