Brandwatch Blog Articles by Sean Campbell

Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a B2B focused research firm with a clear focus on the technology sector. For Cascade Insights, Sean oversees the health of the firm, maintains relationships with key accounts, and leads the company's thought leadership efforts.

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Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a B2B focused research firm with a clear focus on the technology sector. For Cascade Insights, Sean oversees the health of the firm, maintains relationships with key accounts, and leads the company's thought leadership efforts.

308

Women in Tech: A Study on the Gender Gap in 50 Tech Companies

Many articles on the tech gender gap do not include information on the breakdown of gender within major tech companies. Also, when such statistics are cited, they usually come from information companies have released themselves. Finally, the release of diversity … Read more

On Market Research Today, and The Corporate Research Reports That Matter

It goes without saying that market research is crucial to the success of leading businesses and industries. But market researchers must keep up with the latest research on their own industry, and the recent release of GreenBook and Quirk’s annual … Read more

5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset

Unfortunately, many companies undervalue their sales professionals. Sales teams are conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales … Read more

Research By Sean Campbell on March 9th 2017