Brandwatch Blog Articles by Sean Campbell

Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a B2B focused research firm with a clear focus on the technology sector. For Cascade Insights, Sean oversees the health of the firm, maintains relationships with key accounts, and leads the company's thought leadership efforts.

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Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a B2B focused research firm with a clear focus on the technology sector. For Cascade Insights, Sean oversees the health of the firm, maintains relationships with key accounts, and leads the company's thought leadership efforts.

308

B2B: 8 Reasons Why Your Sales Team Might Be Losing Pitches

Are you losing deals because of your sales team’s actions? After more than a thousand market research interviews in the B2B tech field, we’ve collected some of the most common mistakes that sales reps make. These insights have been gathered from hundreds of interviews with B2B tech decision-makers, product evaluators, customers, and partners. Here’s how […] Read more

Ask an Expert By Sean Campbell on November 28th 2017

Checklist: 8 Key Questions for Excellent B2B Product Launches

After hundreds of market research projects for B2B tech companies, we at Cascade Insights know the warning signs that a product will fail. Before your next B2B product launch, make sure you go through the checklist below to ensure you’re ready to succeed. 1. Is the new product twice as good as the incumbent? To […] Read more

8 Key Questions to Optimize Your Content Marketing Strategy

Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content marketing to be in the adolescent phase. The majority of respondents (71 percent), said their […] Read more

Marketing By Sean Campbell on July 5th 2017

Women in Tech: A Study on the Gender Gap in 50 Tech Companies

Many articles on the tech gender gap do not include information on the breakdown of gender within major tech companies. Also, when such statistics are cited, they usually come from information companies have released themselves. Finally, the release of diversity reports is not a uniform practice throughout the tech industry. Companies that share diversity reports […] Read more

On Market Research Today, and The Corporate Research Reports That Matter

It goes without saying that market research is crucial to the success of leading businesses and industries. But market researchers must keep up with the latest research on their own industry, and the recent release of GreenBook and Quirk’s annual reports provides a goldmine of information. Each organization publishes a yearly report that analyzes the […] Read more

5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset

Unfortunately, many companies undervalue their sales professionals. Sales teams are conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization. The two mistakes companies often make […] Read more

Research By Sean Campbell on March 9th 2017