9 Best Facebook Marketing Tools to Use in 2025

Facebook is a social network that's really stood the test of time.

Despite the rise of competitors like TikTok and Instagram, Facebook still reaches billions of people, making it as good a place as ever to reach and engage with audiences. 

Recent statistics show that Americans spend roughly 33 minutes on Facebook every day. About 90% of social media users have a Facebook profile, and 44% interact with brand content at least once a day.

For marketers, this means there is still a huge opportunity to reach customers – but if you want organic reach, you'll need to think about tools and strategy.

The Facebook algorithm now relies heavily on artificial intelligence (AI) and evaluates content based on who posted it, the format, and how users engage with it. Posts that spark conversation and meaningful interactions rank higher, and video content (particularly Reels) enjoys extra visibility.

These changes, combined with more privacy controls and cross‑platform integrations, make it vital to use the right tools to manage, analyze, and optimize your Facebook marketing.

This guide provides a comprehensive overview of the best Facebook marketing tools available in 2025. Each tool is described with its key features and ideal use cases, helping you decide which solution aligns with your goals.

Why Facebook marketing tools matter in 2025

If you’re wondering about the effectiveness of using tools as part of your Facebook marketing strategy, here’s what you need to know:

• They help you make data‑driven decisions: With Facebook’s algorithm constantly evolving, gut instinct is not enough. Analytics tools reveal what Facebook content resonates, when to post, and which campaigns drive conversions. For example, marketers need to monitor metrics like reach, engagement rate, click‑throughs, and audience demographics to refine their content strategy.
• You achieve consistency and save time: Scheduling tools ensure a steady posting rhythm, which the algorithm rewards. Automation reduces manual workload and frees up time for creativity.
• They give you competitive insights: Benchmarking tools compare your performance against competitors. Understanding how often rivals post, what content engages their audience, and which hashtags they use helps refine your own strategy.
• You get used to utilizing integrated workflows: Modern marketing demands cross‑channel visibility. Tools that unify publishing, ads, social listening, and reporting across multiple social accounts provide a holistic view of performance.
• They open up a world of AI and automation: In 2025, AI features aren’t optional. From recommending the best time to post to summarizing competitor campaigns, AI automation helps marketers act faster and smarter.

Criteria for choosing Facebook tools

Below, we’ve outlined nine business tools to help you achieve better marketing results on Facebook. But, before we look at each software in detail, here’s what you should keep in mind when working through the list:

• Breadth of features: Does the tool support scheduling, advertising, community management, and analytics – like Brandwatch – or is it specialized in one area? Do you need a full-scale marketing tool, or are you looking for a single feature to complement your existing stack?
• Data depth and accuracy: Do you need a tool that provides comprehensive metrics (reach, impressions, engagement, follower demographics) and allows historical comparison? Or do you just need the very basics?
• Ease of use: An intuitive interface and customizable dashboards can save hours of setup and training – a good user experience (UX) is an absolute must in 2025.
• Integrations: Many teams use multiple social media platforms (Instagram, X, LinkedIn, YouTube, etc.) rather than solely marketing on Facebook. Cross‑network comparisons and integrations with CRM, BI, or project‑management tools enhance your workflow.
• AI and automation: Features like automated insights, content recommendations, and AI‑powered summaries can distinguish a good tool from a great one.
• Pricing and scalability: While we don’t quote prices in our list below, consider whether the tool offers a free tier, trial, or scalable plans for growing teams.

Top Facebook marketing tools in 2025

1. Brandwatch Social Media Management

Brandwatch’s Social Media Management suite is a comprehensive solution for marketers who need robust analytics, scheduling, and competitive insights in one place.

It covers major networks beyond Facebook – including Instagram, TikTok, X (formerly Twitter), LinkedIn, YouTube, and Pinterest – so you can compare performance across channels.

Brandwatch is a Meta Business Partner, meaning users get access to Facebook’s ad technology and can conduct community management from one dashboard.

New in 2025 is an expanded targeting function within Brandwatch, where you can zone in on specific Facebook demographics, such as custom age, gender, interests, locations, and graduation year.

Brandwatch’s Facebook marketing key features

• Multi‑network analytics: Measure advanced metrics across Facebook and other major platforms. Channel‑ and post‑level metrics (over 100 in total) let you dig into reach, impressions, engagement rates, and more.
• Customizable dashboards and unlimited reports: Build unlimited dashboards using drag‑and‑drop widgets and templates. Schedule performance reports and share them via public links or exports, making it easy to keep stakeholders informed.
• AI insights: Leverage Iris AI to analyze your Facebook posts’ performance and generate summaries of conversations happening in comments. AI insights provide automated summaries of competitors’ posts, uncovering themes behind their success.
• Competitor benchmarking: Benchmark compares your Facebook metrics against more than 300,000 brands across Facebook, X, Instagram, and YouTube. Evaluate share of voice, audience size and sentiment, and identify top posts and hashtags.
• Publishing, ads, and engagement: Beyond analytics, Brandwatch includes modules for publishing, advertising, and managing Facebook messages in a unified inbox. Schedule posts, run ads at scale, engage with your community, and monitor brand mentions on Facebook and beyond.

>> Want to learn how Brandwatch can develop your Facebook marketing strategy? Book a demo and speak to one of our experts today!

Who uses Brandwatch for Facebook marketing?

Enterprises and mid-sized teams seeking an integrated platform for publishing, advertising, community engagement, analytics, and competitive intelligence will find success with Brandwatch. With powerful AI and cross-network coverage, Brandwatch is ideal for data-driven marketers seeking to optimize Facebook and multi-channel strategies.

2. SocialPilot

SocialPilot is a social media management tool aimed at small to mid‑sized businesses. It handles social media publishing, scheduling, content curation, and analytics across multiple platforms (not just Facebook).

The 14‑day free trial lets teams test features before subscribing.

SocialPilot’s Facebook marketing key features

• Content insights: Identify your best‑performing Facebook posts so you can replicate success.
• Optimal posting times: Discover the ideal times to post based on your audience’s activity.
• Detailed reports: Generate PDF reports of your Facebook analytics to share with clients or internal teams.
• Ad management: In addition to organic Facebook posts, Social Pilot allows you to manage Facebook ads from within the platform.

Who uses SocialPilot for Facebook marketing?

Small agencies and businesses looking for a simple tool that covers publishing, scheduling, and basic analytics without a steep learning curve.

3. Keyhole

Keyhole focuses on social media analytics and provides Facebook data alongside Instagram, X, and others. It helps brands monitor campaigns, track hashtags, and measure competitor performance.

Keyhole’s Facebook marketing key features

• Automated reports: Receive automated Facebook reports to keep your team updated.
• Hashtag and keyword tracking: Track the performance of branded hashtags and keywords in real time.
• Profile and competitor analytics: Compare your Facebook performance against competitors’ profiles.

Who uses Keyhole for Facebook marketing?

Marketers running hashtag campaigns, influencer programs, or social listening initiatives who need real‑time analytics and competitor comparisons may consider Keyhole for the job.

4. Sprout Social

Sprout is an all‑in‑one tool that offers publishing, analytics, and engagement features across multiple platforms (not just Facebook).

Its Facebook analytics dashboard uses colorful, easy‑to‑read graphs to show metrics such as impressions, engagements, clicks, audience growth, and demographics. An additional feature is the ability to tag content by campaign, allowing you to evaluate campaign success.

Sprout’s Facebook marketing key features

• Visual dashboards and competitor reports: Sprout’s graphs display Facebook Page performance, while competitor reports give insight into how your Facebook presence compares to similar Pages.
• Campaign tagging: Tag Facebook posts by campaign and track their performance collectively.
• Scheduling and engagement: Sprout includes a unified inbox for messages and comments, as well as robust scheduling tools for posts and campaigns.

Who uses Sprout for Facebook marketing?

Marketing teams who want visual reports and competitor benchmarking without sacrificing ease of use.

5. Rival IQ

Rival IQ specializes in competitive analysis across Facebook, plus social sites like X, Instagram, YouTube, LinkedIn, and TikTok. The tool offers free head‑to‑head reports showing how your metrics stack up against specific competitors and industry averages.

Rival IQ’s Facebook marketing key features

• Head‑to‑head competitor reports: See how your Facebook Page compares with competitors in follower growth, engagement rates, and post frequency.
• Social media audits: Receive comprehensive audits highlighting your best and worst‑performing content.
• Machine‑learning insights: Identify why competitors experienced spikes in reach or engagement using machine learning.

Who uses Rival IQ for Facebook marketing?

Marketers who prioritize competitive benchmarking and performance audits across multiple social channels may find Rival IQ works for them.

6. Hootsuite

Hootsuite is a social media suite that connects to all major networks – not just Facebook – and centralizes analytics in one dashboard. Custom boards let you track key metrics like reach, engagement rate, impressions, clicks, followers, profile visits, and video views.

Hootsuite’s Facebook marketing key features

• Facebook analytics: Monitor a wide range of metrics (reach, engagement, impressions, clicks, follower growth, etc.) across your Facebook profiles.
• Customizable reporting: Build custom boards that display the metrics most relevant to your goals; you can drill down into individual posts or view high‑level trends.
• Best time to post recommendations: Use your account data to get optimal posting times based on goals like engagement or brand awareness.

Who uses Hootsuite for Facebook marketing?

Organizations that manage multiple social channels (not just Facebook) and are seeking an established tool with strong analytics.

7. Meta Business Suite

Meta Business Suite consolidates Facebook, Instagram, WhatsApp, and Messenger management into a single dashboard.

It is free and aimed at small businesses and individuals who need basic scheduling, messaging, and analytics. It’s often a good starting point for a new business or start-up, before they move on to a comprehensive Facebook tool like Brandwatch.

Meta Business Suite’s Facebook marketing key features

• Post scheduling: Schedule posts to Facebook and Instagram, ensuring consistent content publishing.
• Facebook Messenger and inbox: Manage and respond to messages and comments from one interface.
• Ad creation: Create and manage Facebook and Instagram ads directly from the dashboard.
• Analytics monitoring: Get a high‑level view of post performance and audience engagement.

Who uses Meta Business Suite for Facebook marketing?

Small businesses, solo entrepreneurs, and those new to Facebook marketing who need a free, all‑in‑one dashboard. It lacks advanced analytics and customization, but simplifies basic tasks.

8. Facebook Ads Manager

If you’re looking to launch Facebook ads but don’t want the whole social media management package, then Facebook Ads Manager may be the best place to start. It’s the core platform for running paid campaigns on Facebook and Instagram.

With more than three billion users on Facebook, ads can reach a massive audience.

Facebook Ads Manager’s Facebook marketing key features

• Audience targeting: Select audiences based on demographics, interests, behaviours, or look‑alike segments.
• Performance tracking: Measure impressions, clicks, conversions, and other ad metrics to see which ads perform best.
• Ad formats and A/B testing: Create single Facebook images, videos, carousels, and other ad formats; run A/B tests to identify high‑performing creatives.

Who uses Facebook Ads Manager for Facebook marketing?

Businesses investing in paid advertising on Facebook from scratch. Ads Manager is great for creating, managing, and optimizing campaigns, though it requires some knowledge of targeting and budgeting. Over time, you may elevate to a third-party social media advertising tool.

9. Post Planner

Post Planner simplifies content creation and scheduling for Facebook and other social media platforms. It’s effectively a very strong social media scheduler. It emphasizes time savings and consistent posting while offering curated content recommendations.

Post Planner’s Facebook marketing key features

• Content discovery: Find high‑performing posts similar to your niche so you can share or model successful content.
• Automated scheduling: Automate your Facebook calendar to maintain a consistent posting rhythm, increasing engagement and follower growth.
• Built‑in image editor: Create aesthetic social media posts with a built‑in photo editor and integration with Canva.

Who uses Post Planner for Facebook marketing?

Social media managers and small businesses that need a straightforward scheduling tool with content recommendations. Note that Post Planner’s analytics capabilities are limited, so you may need another tool for deeper insights.

How to choose the right Facebook marketing tool

Selecting a tool depends on your specific needs, budget, and workflow. Use these questions to guide your choice:

• What’s your primary goal? If you need an all‑in‑one platform that covers publishing, ads, analytics, and competitive intelligence, choose a comprehensive suite like Brandwatch. For focused analytics or benchmarking, you may find Keyhole or Rival IQ will suffice.
• What’s your team size and budget? Small businesses may benefit from free or affordable tools such as the Business Suite. Larger teams may need scalable solutions, such as Brandwatch Social Media Management.
• Do you prioritize design? If visuals are critical, a tool that plugs into design software like Canva is indispensable. When combined with a scheduler, you can create and publish images seamlessly.
• Are you investing in paid ads? If advertising is central to your strategy, Facebook Ads Manager is a great starting place, and you might pair it with analytics tools to measure return on investment (ROI).
• Do you need competitive insights? Brandwatch Benchmark and Rival IQ provide detailed competitor analysis and share‑of‑voice metrics.

Frequently asked questions

What are Facebook marketing tools?

Facebook marketing tools are software platforms that help businesses manage and improve their presence on Facebook. They enable functions like post scheduling, audience engagement, advertising management, analytics, and competitor benchmarking. Some, like Brandwatch, integrate multiple networks and support cross‑channel comparisons, while others focus on specific tasks such as design or messaging automation. These tools provide data on metrics like reach, impressions, engagement, and follower demographics, enabling marketers to make informed decisions.

Are there free Facebook marketing tools?

Yes. Meta Business Suite is a free tool that lets you schedule posts, manage Facebook Messenger, create ads, and view basic analytics. Facebook Ads Manager and Facebook Insights (within Meta Business Suite) also come at no cost, aside from ad spend. Additionally, Post Planner provides a free tier for managing a single social account, while Brandwatch offers a free demo version so users can trial the tool before signing up.

Which tool is best for small businesses?

For small businesses, Meta Business Suite offers solid functionality at no cost. It consolidates Facebook and Instagram management, making it easy to schedule posts and manage messages without extra expenses. As your marketing needs grow, you can pair the tool with a more robust analytics platform.

How do Facebook marketing tools help with the algorithm?

The Facebook algorithm prioritizes meaningful interactions, fresh content, and engaging formats (especially video). Marketing tools help you align with these factors in several ways:

• Consistent posting: Scheduling tools ensure you post regularly, which the algorithm rewards.
• Optimal timing: Many tools analyze audience activity and suggest the best times to post.
• Engagement insights: Analytics platforms show which posts spur comments and shares, guiding you to create more engaging content.
• Video support: A tool like Brandwatch allows you to schedule and analyze video posts and Reels, aligning with algorithm preferences for video.
• AI recommendations: Some platforms use AI to suggest content ideas or summarize competitor posts, helping you stay ahead of trends.

Refine your Facebook marketing efforts today

In 2025, Facebook remains a vital channel for reaching and engaging customers. However, succeeding on the platform requires more than sporadic posting.

The algorithm favors meaningful interactions, fresh content, and video, so marketers must be strategic and data‑driven. The tools outlined above provide the functionality needed to manage posts, analyze performance, benchmark against competitors, and design compelling content.

Brandwatch Social Media Management stands out as an all‑in‑one solution with robust analytics, AI‑powered insights, and competitive benchmarking, while Meta Business Suite provides cost‑effective options for beginners. Other tools fall somewhere in the middle.

By selecting the right software or combination of tools, you can streamline workflows, unlock deeper insights, and craft a Facebook marketing strategy that resonates with your audience.

Whether you’re a solo entrepreneur or part of a large marketing team, leveraging these tools will help you stay ahead of the competition and make the most of Facebook’s ever‑evolving platform.