Instagram is powerful. Not only for its sheer size and scale, but because its users are highly engaged.

The popularity of Instagram is both a blessing and a challenge for brands. Trying to stand out in a crowded social media space takes time, effort, and careful planning. And that's where Instagram tools come in.

In this guide, we'll examine how Instagram growth tools can boost your Instagram presence and examine the best tools available in 2025.

What is an Instagram growth tool?

An Instagram growth tool is a third-party software solution that helps you boost engagement on Instagram. They do this by helping you create, schedule, and monitor posts to your feed, Instagram stories, or Instagram reels.

These tools can also help you find and access your target audience, analyze your performance, and even execute influencer campaigns.

The result? More followers to your Instagram account and better engagement on your posts.  

Why use Instagram growth tools?

Meta, Instagram's parent company, specifically builds algorithms designed to increase traffic to the platform. These algorithms reward consistency, high engagement, and popularity – so the better your Instagram engagement, the more you'll be shown in your audience's feeds.

This leads to Instagram serving your content to a larger and more diverse audience, which in turn increases the success of your Instagram marketing efforts.

Plus, the tools in this list help you schedule Instagram posts more consistently, create high-quality posts that get better engagement, and optimize your Instagram marketing campaigns.

The types of Instagram growth tools

Instagram tools can help in plenty of ways, and having a combination of tools can prove helpful – depending on your business needs. Here are some of the types of Instagram growth tools.

Scheduling and posting tools

One of the major pain points for marketing teams is posting to your Instagram feed on a consistent basis. Scheduling posts in advance helps streamline your Instagram efforts. Instagram scheduling tools offer collaboration features and approval processes that help you create, optimize, and deploy posts more efficiently.

Consistent, high-quality posts lead to better engagement and more Instagram followers.

Analytics tools

Instagram analytics tools provide valuable insights that you can use to optimize your social media strategy. Basic analytics include:

  • Impressions: How many people saw your posts
  • Engagement: How many people liked, commented, or shared your posts
  • Engagement rate: The ratio of reactions to impressions

Tracking these key metrics over time will help you identify the best-performing content, which you can then reuse later.

More detailed analytics give you valuable insights like the ratio of followers to non-followers who viewed your content. This can help you assess how findable your content is and how well it's growing your Instagram audience.

Hashtag generators

Instagram hashtags are the best way for your target audience to find relevant posts. Instagram tools that search posts to find the best hashtags to use in your content make your posts more relevant, and findable to your target customer.

This way your content is seen by more non-followers in their Instagram for you page (FYP), and this helps grow follower counts.

Content creation tools

Another major pain-point for social media marketing managers is coming up with compelling, engaging content for your Instagram feed. High-quality content is a key driver of organic Instagram growth. Artificial intelligence (AI) tools that help generate captions or content ideas can help, as can solutions that help you create images or videos.

Using tools to improve your content mix and create viral posts is an important part of any growth strategy.

Engagement tools

Software that facilitates engagement will also help you grow your Instagram community. Engagement tools can do everything from reporting on your engagement rate over time to offering a unified inbox to handle incoming comments and messages. Many of these tools can even automatically reply to direct messages and comments in your feed to help nurture community engagement.

Top 10 Instagram tools to help grow your strategy

Here are 10 of the best Instagram growth tools available in 2025.

Brandwatch

Brandwatch offers a comprehensive set of social media management tools that can help your grow your Instagram profile. Key features of Brandwatch that help drive follower growth and performance include:

A major factor for Instagram marketers is influencer campaigns. Brandwatch Influence helps you find the right Instagram accounts to partner with to promote your business and boost brand recognition.

Brandwatch also integrates with other social media platforms and lets marketers run their entire campaign on one easy platform.

This wide mix of marketing solutions makes Brandwatch a key Instagram tool for brands who are serious about growing their audience.

Meta Business Suite (native tool)

Meta Business Suite is the native social media management tool for Instagram business accounts. Users can manage their Facebook page and Instagram account from this tool, which also includes a visual content calendar to make it easier to plan out your marketing campaigns.

Meta recently added analytics and management tools for Instagram stories to this platform so marketers can track more diverse content types, too.

The native Meta platform also integrates with the Facebook and Instagram Ad Planner apps so you can manage your paid campaigns alongside organic campaigns. Meta Business Suite offers a mix of basic and more detailed analytics, but it's worth noting that some users struggle with its complex menus and frequent changes.

Meta is most useful for smaller teams working on just one Instagram account or campaign at a time.

Sprout Social

Social media scheduling tool Sprout Social is a popular platform for teams to manage campaigns across a range of platforms. It features tools for scheduling Instagram posts and stories, engaging with your audience, and reporting on your progress.

Detailed analytics offers on Sprout Social's customizable reporting dashboards give insights into audience demographics, follower growth rates, and more. It's team collaboration tools include task assignment functions, and an approvals workflow so you can post high-quality content.

SocialPilot

SocialPilot is another social media scheduling tool with tools for bulk scheduling posts across all the major social platforms, including X, Facebook, and Instagram.

It's automated Instagram posting tool will automatically refresh and reuse high-engagement or evergreen posts from your content library and use them on Instagram. This is one of the ways in which SocialPilot helps users generate more consistent, quality posts that drive engagement and follower posts.

Brands with multiple sub-brands, subsidiaries, or franchises can take advantage of SocialPilot's staggered posting feature. This solution automatically staggers Instagram posts across multiple accounts so brands can build a consistent campaign across multiple accounts without showing the same content at the same time on all of them.

SocialPilot also helps social media marketers to create and build content libraries from a range of sources and lets your team manage that content on one shared platform. One of those sources is its own internal AI pilot that scans relevant content on social media to suggest topics and even captions for your posts. Users can edit Instagram drafts simultaneously, making it a valuable tool for team collaboration.

Hootsuite

Like the other scheduling tools in this list, Hootsuite also boasts an AI tool that helps teams create Instagram posts at scale. The Owly tool also scans Instagram for trending topics and hashtags to suggest post ideas and draft captions for your content.

Hootsuite's Instagram post scheduler is a useful Instagram growth tool because it helps teams create more optimized content that resonates with their audience. Its calendar form post scheduler also makes it easier for your team to track and plan their coming Instagram campaigns.

Hootsuite is a highly scalable Instagram growth tool perfect for medium or large marketing teams working on multiple Instagram accounts or across multiple social media sites.

Canva

Canva helps brands create high quality content with its tools for building graphics and editing video content. Because the Instagram algorithm rewards rich media, graphic design tools like Canva are a crucial part of any organic growth strategy.

This graphic design solution also supports stronger brand identity and image by letting users create a brand style and templates for your content. You can share these style guides and templates with partners so everything from sales messages to influencer marketing campaigns on Instagram have a consistent look and feel.

Canva lets your save and store your most-used social media assets too, which streamlines content creation and improves productivity, so you can focus on growing your social media presence.

Nitreo

Nitreo is an Instagram growth service that promises to get you more followers using automated engagement tasks. Nitreo's automated features include: 

  • Following relevant accounts in your industry or sphere to improve your connection with your target audience
  • Unfollowing accounts that aren't useful to clean up your feed
  • Commenting and reacting to content to improve your Instagram presence and attract more followers
  • Viewing stories automatically to show activity and make your profile more visible to other accounts

This Instagram growth service promises to remove fake followers from your account, and also claims to only interact with genuine profiles, so you don't end up connecting with any fake accounts.

The growth strategy here relies on improving your engagement metrics by interacting with other Instagram users on your behalf, all automatically.

Iconosquare

Iconosquare is another user-friendly post-scheduling solution that supports Instagram growth by helping brands create more consistent content and campaigns.

It's AI-content generator scans relevant hashtags and accounts on Instagram to help find trending topics and automatically draft captions. Users can drag and drop these posts into a unified social calendar that integrates with multiple social media accounts. Iconosquare also posts content from other social media channels to your Instagram feed or story with just one click.

Iconosquare further supports Instagram growth with its customized reporting on Instagram analytics like impressions, engagement, and more.

Sprinklr

Sprinklr markets itself as a unified customer experience management platform (CXM). Its tools for Instagram include analytics tools for reporting on follower growth and engagement, so you can help assess your Instagram performance.

Sprinklr's unified engagement tools also operate as a kind of Instagram assistant, offering canned replies to common questions and complaints through your Instagram inbox. Sprinklr's AI tools can also help you identify messages and comments from your audience so you can assign them to the right team member for action.

These tools, plus a post scheduling tool that posts Instagram Reels, posts, and Stories, are useful assets in your brand's growth strategy.

Later

This Instagram growth tool helps teams write posts now and publish them "Later" – hence the name. Its useful drag-and-drop calendar lets your team set up content to post automatically for weeks or even months on end. Later will also track past posts and recommend the optimal times to post based on your Instagram followers.

Later's content tools include a built-in editor to customize your content complete with an image cropping tool so you can crop your media to suit Instagram's aspect ratios.

The singular focus on automated post scheduling makes Later a compelling option for teams who need a simplified solution to help manage their Instagram growth strategy. 

How to choose the right growth tool for your Instagram account

Finding the best Instagram growth service for your needs can be a daunting task. There are so many growth services on the market, each with its own focus and strategy for supporting your Instagram marketing efforts. Here are some tips to help you choose the best Instagram tools for your team.

Identify your goals

This is by far the most important step in any marketing activity. If you've read this far, your primary goal is to drive Instagram growth, but that usually goes hand-in-hand with other business objectives. For example, there's a subtle but tangible difference between a strategy to improve engagement on your wall and one to increase overall brand awareness.

You might need a tool to support influencer marketing campaigns more than you need content scheduling or hashtag suggestions. Understanding how your Instagram growth service or tool fits with your other priorities will help you find one with the features you need.

Consider your budget

The good news is that the best Instagram growth services aren't always the most expensive. Most of the solutions in our list offer pricing structures that grow alongside your business. Look for a service with pricing that matches your business goals – for example, some charge per user or seat within your company, while others are priced by the amount of content or number of accounts you have.

It's important to assess the pricing tiers based on your current needs and projected growth. Some solutions offer a limited free version that might be sufficient for your Instagram efforts.

Look for user-friendly interfaces

An easy-to-use interface is a must-have for any growth tool if you want your team to buy in and use it effectively. The best Instagram growth tool is one that supports your team and eases their workload, making it easier for them to focus on ideating content and improving your marketing campaigns.

Key features of a user-friendly interface include an accessible online portable, customizable reports and dashboards, and a drag-and-drop visual calendar. A unified inbox also helps your team manage all of your social accounts in one place.

Research reviews and customer support

It's also worth reading into user reviews and feedback to find out how other users of the solution on your list feel about their experience. Does the solution you're looking at offer 24/7 customer support, and is the support easy to access?

Look for tools with positive feedback, and don't be afraid to test-drive growth tools using free trial periods. 

Grow your Instagram followers

From supporting your content strategy with tools that make publishing posts easier, to helping you identify real followers to interact with, the solutions on this list will help you boost your Instagram presence with organic growth.

You can streamline your team's Instagram marketing activities and improve your engagement by using tools that help you post, monitor, and optimize your feed. Or, for even more growth use these tools to run influencer marketing campaigns and paid ads that help boost your audience and drive new followers to your accounts. 

FAQs

Can growth tools improve the reach of your Instagram posts?

Yes, these solutions help boost reach in a number of ways. They can optimize your posts and posting schedules so your content is served to more of your users. You can use these tools to help manage ad campaigns focused on follower growth to help increase the size of your primary audience, and to help promote your content to new followers. Tools like hashtag suggestions can also help you make your content more findable in Instagram For You pages.

Lastly, engagement tools can automatically respond to comments which Instagram bots see as positive engagement, and therefore serve your posts to more Instagram users.

Are Instagram growth tools safe to use?

Instagram tools that help drive organic growth are perfectly safe to use. Be wary of growth services that buy Instagram followers for you though, as those fake followers may cause Meta's algorithms to view your account with suspicion. Some of those services also violate Instagram's terms.

In short, as long as you use solutions that are approved by Meta and follow Instagram guidelines, these solutions are perfectly safe.

How do these tools actually grow your Instagram followers?

The tools in this article improve your followers in a number of ways. Firstly, Instagram growth services go out into the platform on your behalf and interact with relevant accounts to encourage those users to connect with your brand. They might post comments, respond to messages, or even just view Instagram stories on other accounts to help boost your engagement numbers.

Instagram management platforms help you post and optimize your content, and compelling, high-engagement content is a must-have for building audiences on the site. These tools can also report on your post performance and growth trends to help you better optimize your Instagram outreach.

How long does it take to see results?

This may depend on the audience demographics you're reaching out to, but many brands see a noticeable improvement in followers and results within a few weeks. The most important aspect of any Instagram marketing campaign is sustained, consistent effort that uses analytics to refine and optimize your program over time — plus a little patience.

Do these tools work for enterprises?

Yes. Instagram growth tools are not just for creators or personal accounts. Social marketing solutions are an essential tool for medium and large businesses who want to make their social content strategy more efficient and effective.