Deconstructing Gillette’s The Best Men Can Be Tagline
By Gemma JoyceJan 15th
Published January 8th 2019
BTS is the loveable K-pop group that the world can’t get enough of, especially online.
Being fans of data, the Brandwatch React team decided to compile some of our favorite pieces of numerical trivia about them. Some of it’s from our own research using social media data, and some of it’s interesting stuff we’ve found elsewhere.
Here are 15 amazing stats and facts about BTS:
But BTS wasn’t fully formed until 2013.
That said, it’s only taken them five years to rise to global fame.
Their first album, Dark & Wild, was released in 2014.
Jungkook was born on 1 September 1997.
That’s a lot of fame for a young man to handle.
Looking at gender-categorized authors only, we used Brandwatch Audiences to see what the ratio of male and female followers was. We found that only 22% of BTS’ followers were male.
BTS fans are known as ARMY and some of their fan accounts have generated more than a million followers.
Here are the fan accounts with the most impact – they’re almost as influential as BTS themselves on Twitter.
|Rank:||Account handle:||Follower count:||Influencer score|
Find out BTS’s Twitter influence score below.
Crimson Hexagon reported: “Looking at the top artists that generated buzz in 2018, Korean boy band BTS tops the list with 22 percent share of voice, thanks to their robust fan army.”
That makes them one of the most influential accounts on Twitter. They’ve got more than 17.7 million followers at the time of writing. They’ve got another account, too – @bts_bighit – with a score of 91 and 13.5 million followers.
You can read more about influential Twitter accounts and influencer scores right here.
This is based on 15 days worth of tweets mentioning BTS collected in December 2018, averaged.
Imagine dealing with those notifications.
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