Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

We tracked 6.9 million social media mentions of Game of Thrones across Twitter, Facebook and Instagram from episode one to seven. Game of Thrones Season 7 data doesn’t come better than this.

We’ve broken the data down in all kinds of ways this season, and we thought we’d present it in a digestible way, so here come five fun facts.

Game of Thrones Season 7 data: Five fun facts

1. Women tweeted A LOT this season

We’re unsure what drove women to tweet more, especially given that this genre of TV show might traditionally be regarded as a target for male audiences, but we’ve noticed throughout the season that they’ve been more inclined to live-tweet the individual episodes.

There wasn’t a huge difference in what men and women tweeted about, either – both tweeted the same two characters the most (coming up) in the same way, although men tweeted more about the Night King while women tweeted more about Arya.

Either way, the data shows that it’s a TV show for everyone. Except maybe children. Definitely not for children.

2. The biggest episode wasn’t the last episode

Looking at social media mentions during air time, it was episode six, not seven (the finale) that got the most.

We found this curious, since episode six was the one that was leaked by HBO Spain, so was more readily available for naughty spoiler-fearing viewers to stream in advance of the official air date.

Our theory is that people may have watched it in advance and during the official airing, thus giving them more brain space on the second viewing to live tweet it. Also, there were some huge, huge moments. More on that later.

 

3. The biggest character (in mentions, not size) was Daenerys

This may not be a surprise to the army of Dany lovers on the internet. She’s certainly had an eventful season, from agreeing to fight the White Walker army, to confronting Queen Cersei face to face to having incestuous relations with her nephew…

Speaking of her nephew, the much-loved Jon Snow was second on the list of top-mentioned characters this season.

His sort-of sisters, Arya and Sansa also made the list, while the Night King also made a predictable appearance at number four.

Perhaps the most shocking thing about the list is who’s not on there. Where’s Tyrion? Where’s Cersei? The Lannisters made no real splash.