Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?
By Michaela VoglApr 18
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Published July 24th 2017
Episode two of Game of Thrones Season 7, Stormborn, is out and we have the data.
**SPOILER NOTES: There are two parts to this post. In the first, we won’t go into the details of what happened in the episode but we’ll tell you which characters were mentioned most and when spikes in mentions occur. In the second, we’ll tell you exactly what the top mentioned moments are. Big time spoilers. You’ve been warned.**
You can check out our social data run-downs of all of the episodes so far this season here:
Mentions peaked in the action-packed final scene of the show. If you’re getting bored in the middle of this episode, the end is worth the wait.
Generally, the first half is fairly underwhelming (only around 500 mentions per minute) if mentions are anything to go by.
Overall, Jon Snow was the top-mentioned character of the episode.
He was followed by Grey Worm and Daenerys Targaryen, who were neck and neck for second and third place. Following them was Arya (who had the top place last week) and then Samwell Tarly.
Want to know why these characters were top mentioned? Read on under the break:
Spoilers, spoilers, spoilers.
Here are the top five most mentioned moments in episode 2, as published in This is Insider using our data.
I hope you weren’t watching this part with your parents.
Daenerys is laying out plans to oust Queen Cersei when Mellisandre turns up.
This hearty reunion scene sees Arya change her mind about heading to King’s Landing, instead opting to rejoin her siblings in the North. It’s been a long time since they all appeared together on screen.
Fans of pimple-popping videos probably won’t find this as disturbing as everyone else, but the transition between Jorah’s yellow, puss-y greyscale and someone eating a creamy pie had a lot of people trying not to vom.
Following violent scenes as Euron attacks the Greyjoy siblings’ ships, Theon is confronted by his evil uncle with a blade to his sister’s neck. Instead of fighting, he decides to jump into the sea and watch as everything burns around him. To be fair, it was all getting a bit gory aboard ship as Euron’s men began collecting tongues from the injured.
You may have noticed that Jon Snow wasn’t involved in the top-mentioned moments. This is because it was a number of things that made him top-mentioned character. His attack on Little Finger, warning him to stay away from Sansa, and a possible meeting between him and Daenerys were large parts of the conversation surrounding him.
Episode one data available here.
Our coverage of Game of Thrones data spans years, and we have a huge archive of season and episode specific data over at react.brandwatch.com/gameofthrones. Our wavy data visualizations will also be covering season 7 as it goes on. (Note: You may notice some subtle differences in how the viz looks to how the charts in blogs do – we’re using slightly different methods of tracking character mentions).
You can also take a look at our recently released Game of Thrones infographic that we worked on alongside Dr. Jillian Ney. It analyzes a million Reddit posts to find the most loved, overrated and underrated characters and more.
Still want more? You can download our case study on how Brandwatch helped DDB and Sky inspire New Zealanders who had previously dismissed the show to get excited about the upcoming season.
If you’re a journalist looking to cover our data email us at [email protected] for more information
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