The Swift Effect: What Brands Can Learn from Taylor Swift
By Emily SmithFeb 29
Published August 15th 2017
Episode five of Game of Thrones Season 7, Eastwatch, has hit our screens and we have the data.
**SPOILER NOTES: There are two parts to this post. In the first, we won’t go into the details of what happened in the episode but we’ll tell you which characters were mentioned most and when spikes in mentions occur. In the second, we’ll tell you exactly what the top mentioned moments are. Big time spoilers. You’ve been warned.**
You can check out our social data run-downs of all of the episodes so far this season here:
There was a fairly unusual pattern in mention spikes for episode five.
Usually, there’s one big stand out moment or scene that dominates the chart and makes all the other scenes look dull in comparison.
That’s not so much the case here. Instead, it looks like a fairly balanced episode, with peaks around 9:37 and 9:50, as well as in the final moments.
If you’re watching the episodes and have to leave the room, it looks like 9:25 is a good mid-way bathroom break point.
Usually this section doesn’t give way to spoilers, but today I’m afraid it does.
Without revealing anything specific, the much-loved and not recently seen character Gendry has made it into our top five most mentioned characters.
We’ll say no more.
Meanwhile, Jon Snow was the top-mentioned character again (for the third time so far this season).
You might recognise this data from This Is Insider where it was featured earlier this week.
Fans didn’t have to wait long to find out the fate of Jaime Lannister, last seen sinking into the bottom of a lake after attempting to attack Daenerys and Drogon.
Bronn pulls him from the water as the episode begins.
At first it looked like Drogon was going to eat Jon, then he seemed pretty chill as Jon patted him on the nose. Aww.
Did he sense that Jon is really a Targaryen? Or did Jon just have some dog treats hidden in his coat? Who knows? (Jon Snow definitely doesn’t).
To prove the existence of the army of the dead marching slowly but surely towards an unexpecting population on the other side of The Wall, Jon gets a team together to catch a White Walker.
Fans have waited a long time to see Gendry again. And now he’s back and he’s not afraid to smash a man’s face in.
Sam stops listening to Gilly who’s reading out some seemingly unimportant facts about the Citadel, followed by the knowledge bombshell about Jon’s parents.
This could place Jon next in line for the Iron Throne, but Sam ignores Gilly. Not smart, Sam.
— Jon Winterfell (@JonWinterfall) August 14, 2017
Sam interrupting Gilly as she makes THE MOST IMPORTANT REVEAL in #GameOfThrones is every woman's experience in every meeting ever
— Abigail Brooks (@_abigailbrooks) August 14, 2017
Our coverage of Game of Thrones data spans years, and we have a huge archive of season and episode specific data over at react.brandwatch.com/gameofthrones. Our wavey data visualisations will also be covering season 7 as it goes on. (Note: You may notice some subtle differences in how the viz looks to how the charts in blogs do – we’re using slightly different methods of tracking character mentions).
You can also take a look at our recently released Game of Thrones infographic that we released alongside Dr. Jillian Ney. It analyzes a million Reddit posts to find the most loved, overrated and underrated characters and more.
Still want more? You can download our case study on how Brandwatch helped DDB and Sky inspire New Zealanders who had previously dismissed the show to get excited about the upcoming season.
If you’re a journalist looking to cover our data email us at [email protected] for more information