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The Definitive Guide to the Top 9 Pinterest Analytics Tools Marketing

By Iris Vermeren on November 14th 2014

Many still hold the opinion that Pinterest is a niche social network, but its demographic has grown substantially in the past few years. With over 100 million users, and 66% of content coming from brand websites, Pinterest marketing is growing in importance.

Statistics show that over 60% of brands are now using it to raise brand awareness and drive sales. Yet most businesses get lost when trying to find the right analytics tool to optimize their Pinterest metrics.

Finding the right platform can be tricky. Tools that previously existed suddenly seem to have disappeared. Others have reappeared under a different pseudonym. As Pinterest growth skyrockets, the number of analytics tools available grows in tandem.

In order to help you navigate this changing space and maximize your Pinterest efforts, we decided to put together a handy guide to help you select the right Pinterest analytics tool.

PINTEREST GUIDE

1/ Pinterest Analytics (Free)

 

You don’t have to look far to find an analytics tool for your business account. Pinterest released its own tool inside the platform for free.

It helps you understand how you perform on Pinterest, who your audience is and which content generates traffic to your websites. While it offers a great range of metrics, including pins and repins, impressions, reach, clicks and visitors, it doesn’t highlight all of your activity and has no customization ability.

Pinterest Analytics


2/ Ahalogy ($$$)

 

Ahalogy is more of a pay-for-performance marketing optimization tool than a fully-fledged Pinterest analytics tool. It provides brands with Pinterest-ready content through a network of bloggers and other content creators, as well as some insights to increase their traffic and reach. It can be used by bloggers as a Content Network for free or by paying brands to enhance their campaigns.

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3/ Curalate ($$$)

 

This comprehensive tool is for the serious Pinterest user with a budget. It offers all the key Pinterest stats you might wish to measure (in-depth data about pins, board, interactions, followers etc).

Using image-recognition algorithms for Pinterest, Tumblr and Instagram, you can easily track how your content resonates with your target audience. Apart from your images’ analytics, you can also use the tool to compare how your brand is performing in comparison to competitors in your market.

Curalate is one of the best supported as each user gets their own account manager.

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4/ Cyfe (Free/$)

 

Cyfe is a multi-purpose tool that offers analytics through various widgets. Cyfe therefore offers the most basic Pinterest analytics features on this list, but can be useful if you have multiple social media accounts.

The basic version with five widgets is free. It features real-time reports and allows you to track your likes, pins and number of followers over time. You can use other tools and services in conjunction, by linking it to Bitly, Google Analytics and more.

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5/ Gopixel (Free/$$)

 

GoPixel, formerly Pinster, helps organizations understand the commercial benefits of using Pinterest. The tool has a full analytics dashboard and specific campaign management features for planning and execution. With a free account, you can schedule only up to three pins a day.

The tool recommends actions for you to take based on the data it gathers (e.g. best/worst audience interactions). Plans range from free, basic, premium to a custom structure for bigger clients. Even though GoPixel is active, it has been experiencing severe issues submitting pins and updating data.

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6/ Piqora ($$$)

 

Piqora, formerly Pinfluencer, is a marketing suite for Pinterest, Instagram and Tumblr. It is most suited to marketers, advertisers and retail businesses who want to run and track contests, promotions and sweepstakes via Pinterest. It has most of the features needed for an effective analytics tool.

Features include campaign tracking, competitor benchmarking and a Gallery mode, using image-recognition tech to discover and display trending pins of a brand’s products in an embedded pinboard.

Piqora also showcases a feature called Pinner360, allowing you to identify your most prominent and engaged pinners. Connecting with your top brand advocates on Pinterest has never been easier.

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7/ Tailwind (Free/$$)

 

Tailwind, previously known as PinLeague, is a robust analytics and campaign management tool for Pinterest that helps you discover popular pins, identify influential followers, monitor engagement on your account and benchmark against the competition.

Tailwind is a relatively low priced tool with different price points and features depending on your requirements. It provides analytics data on your Pinterest activity as well as on the content from your site.

Best of all, it integrates with Google Analytics, one of the shortcomings of Pinterest’s built-in analytics tool.

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8/ ViralTag ($)

 

If you’re looking to schedule the pinning of your content for better results, then Viraltag offers a simple solution. With ViralTag, formerly PinGraphy, you can easily spread out your content, share and analyze pins in bulk at specific times on specific days.

The $28/mo premium version does not limit the number of scheduled pins, has more features such as image enhancements, and allows you to manage and analyze up to 5 accounts. If you are a Hootsuite Pro user, you’ll be pleased to hear that ViralTag joined forces, allowing you to directly schedule pins from the Hootsuite dashboard.

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9/ Viralwoot (Free/$)

 

ViralWoot, previously known as Pinwoot, is a free Pinterest directory designed to grow your following, increase engagement and automate some of your activity. It does this by referring your Pinterest account to users in exchange for ‘seeds’.

On ViralWoot, ‘seeds’ are the currency. It runs on the premise that you earn ‘seeds’ by following new accounts, liking pins and repinning pins. Scheduling pins and promoting pins will cost you seeds. While it offers an affordable way to promote your products on Pinterest, it doesn’t provide the basic pin metrics of some of the other tools.

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Want to get a deeper understanding of the tools?

 

Many comparison lists like to conclude with a simple ‘best tool available’ headline. Not us. We understand that your requirements can be diverse and unique, so we’ve tried to instead present the information you need as clearly as possible in this guide.

Did your favorite tool make the list? Let us know in the comments below which tools you can’t live without.


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  • Janet Watkins

    ViralTag recently and suddenly raised their price to $59/month on everyone, including existing customers who had joined at lower prices. Not happy about it. They have also removed all analytics features, as they were broken anyway. And they killed their HootSuite app (or HootSuite did)? Either way, they don’t seem to belong on this list anymore.

  • Darlene Unsett

    If I were to pick any of these, I’d probably go with one of the middle range products like Tailwind or Gopixel. I don’t like to buy the cheapest thing you can find, but won’t spend megabucks either. I don’t know about the others, but I’ve heard Tailwind is only $9.99 a month, that’s affordable.

  • Josh Robbins

    I’m kind of with Darlene, but unfortunately you can’t judge software on
    price alone. You have to look at the features as well as the price. Everyone’s going to have different needs, so you’d want to compare details and buy what works for you. One note – I looked into this and found Curalate and Piqora start at a minimum of $18k a year. That’s definitely more than most people can afford.

  • Darlene Unsett

    Hi Josh. You got it. Darlene will not be spending $18k a year on market analysis. I also don’t like the idea of prices being raised mid stream like an
    earlier commenter mentioned.
    All I need is a system that gives me basic information – who’s buying, what and when. Then once I know what my peak traffic times are I’d like to be able to schedule pins to appear during those periods, whether I can actually get to the computer or not. I’ll have to do some research.

  • Geanie Marie

    I don’t know about most of these, but Tailwind has a really good system for scheduling pins. I don’t like to work on Sunday, and I’ve noticed that one of the big traffic times on my blog is Sunday evening. I guess people have time to surf around then – but Tailwind has a system that lets me post on Sunday evening, when I’m doing other things. It’s great.

  • Hans Kollman

    This is a great article. It really helps to have all the facts laid out together like this. There are some good things about Ahalogy, but it doesn’t offer any analytics. Also bloggers have to license their content to the company to access pin scheduling. Bloggers should be getting paid for their content not donating it. I like the idea of being able to pre-schedule pins too. I’d be willing to pay for that. It looks like GoPixel, Tailwind, and Viralwoot all have this option.

  • Hi Hans, glad you find it a helpful guide and thanks for sharing your Ahalogy insights! Tailwind, GoPixel, ViralWoot, Curalate, Piqora and Viraltag allow their users to schedule pins. Some are more expensive than others, but it really depends on the features they offer and what you’re looking for in a tool.

    Agreed, Ahalogy is more of a marketing optimization tool than a fully-fledged Pinterest analytics tool. I think its mission is to allow brands to discover and share great existing content with their followers, and hopefully, it helps content creators get the traffic that they deserve.

  • Thanks for your feedback Geanie! Tailwind just recently added scheduling to their tool, a feature that has been requested by their customers more than any other. It’s definitely a great way to save you time and maximize your reach when you’re audience is most engaged (on Sundays for example), even when you’re not around. :)
    Best of luck with pinning!

  • Hi Janet, just had a look at their pricing plan, and it looks like they lowered the cost to $29/month. Viraltag has changed their pricing plans a few times the past few months, probably to reflect the changes they’ve made to the tool. We’ll be sure to take note of it in our next review! Thanks for your sharing your feedback!

  • Hi Iris – Thanks so much for writing Viraltag in the past. Since then we have added some great features for visual content marketing. We’re also happy to tell you Viraltag is now running on Pinterest’s API. With the new data we’re building more functionality to make Viraltag an even more powerful platform for our users. If you have any questions feel free to reach out to me directly — Jilly Badanes, Director of Marketing @ Viraltag.