With an average audience of over 3.09 million viewers per show, 2015’s series of Celebrity Big Brother was the highest-rated series on Channel 5 to date.
As the lead sponsor of the television show Gumtree, part of the eBay group and the UK’s leading classifieds website wanted to optimize the impact and results of the campaign to prove the ROI.
Download the case study
Download this case study to learn how Gumtree, part of the eBay group, applied social intelligence to their television sponsorship campaign, and:
- Created 32 million organic impressions on Twitter
- Drove 80,000 referrals to the Gumtree website
- Engaged influential superfans and bloggers with their real-time content