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Case Study

Gumtree

In this case study Gumtree, part of the eBay group and the UK’s leading classifieds website used social intelligence to add value to TV sponsorship

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With an average audience of over 3.09 million viewers per show, 2015’s series of Celebrity Big Brother was the highest-rated series on Channel 5 to date.

As the lead sponsor of the television show Gumtree, part of the eBay group and the UK’s leading classifieds website wanted to optimize the impact and results of the campaign to prove the ROI.

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