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Case Study

Jack in the Box

Jack in the Box worked with Brandwatch to identify influencers and measure the success of content amongst its audience.

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One of the largest hamburger chains in the USA, Jack in the Box boasts more than 2,200 restaurants across 21 states.

In an effort to gain a competitive edge on large competitors such as McDonald’s, Taco Bell and Burger King, Jack in the Box made use of social analytics to help maximize the work the brand was already undertaking with influencer marketing.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.