One of the largest hamburger chains in the USA, Jack in the Box boasts more than 2,200 restaurants across 21 states.
In an effort to gain a competitive edge on large competitors such as McDonald’s, Taco Bell and Burger King, Jack in the Box made use of social analytics to help maximize the work the brand was already undertaking with influencer marketing.
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Discover how Jack in the Box used Brandwatch to:
- Identify high-influence individuals
- Understand what content resonated best with their audience
- Measure the sentiment towards its brand online