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Case Study

Jack in the Box

Jack in the Box worked with Brandwatch to identify influencers and measure the success of content amongst its audience.

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One of the largest hamburger chains in the USA, Jack in the Box boasts more than 2,200 restaurants across 21 states.

In an effort to gain a competitive edge on large competitors such as McDonald’s, Taco Bell and Burger King, Jack in the Box made use of social analytics to help maximize the work the brand was already undertaking with influencer marketing.