* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Social Media Analytics Throughout the Enterprise

How Different Departments Can Leverage Social Analytics

Social data’s value stretches far beyond the marketing team.

The best brands use it for everything from addressing product concerns, to tracking purchase intent, managing crises and more. In this guide, we show how different departments can use social media analytics to make better business decisions, including:

  • How Product Development can learn from audiences to improve current or future product lines
  • How Client Services can use customer experiences to improve its brand identity
  • How Consumer Insights can use social data to replace the focus group or survey

“96% of businesses fail to unlock the complete potential of powerful data sets.”

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.