[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
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Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before. In this guide, we look at the elements a company should have in place in order to win in the digital first world. If you are not moving to be a digital business b...
Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...
Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...
Some things are better together. Including data. Learn how to drive greater insight and opportunity with a 360-degree approach. See integrated marketing in action: Social + Sales Social + Search Social + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insig...
Consumer shopping habits are changing, influenced by inflation and the rising cost of living. Discover the latest trends and most common customer pain points in the CPG industry. Read the report to learn about How inflation and the rising cost of living are affecting consumer behavior The growing de...
Data-driven decision making can help companies increase revenue, enhance their products, or perfect their customer service. But one dataset in isolation won’t tell the whole story. Diving into three teams where consumer insights professionals most commonly operate, this guide discusses six key data...
Staying at the forefront of your industry has never been easier. Learn how to channel the growing amount of digital data into action. In this guide, you'll learn: The 6 most impactful questions to ask about your industry How digital consumer intelligence can boost industry analysis A case study on h...
...ter Score has weaknesses as a stand alone metric. Feedback is solicited, sample sizes can be small, and there's often a long lag between the survey being sent out and analysis of the results. In this guide, you'll learn: The benefits of combining social data with traditional ways of measuring NPS How...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
