[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
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...ly understanding the historical context of a post online, social analysts will struggle to draw reliable meaning from their data. This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch Tips, which cover a number of use...
Find out how better data communication, through the Vizia 2 platform, can make your business more agile, collaborative, and focused. Read this guide to also get a sneak peak on specific features and Vizia use-cases. At a time when the amount of data and information at a business’s disposal is growin...
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...om social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together,...
...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....
Whether your influencers include thought leaders in AI, or Ariana Grande, if your strategy isn’t generating engagement or revenue, its time to rethink what you’re looking for. In this free guide, we talk you through why you need to rethink your strategy – and give you solid advice on how to do it. W...
Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before. In this guide, we look at the elements a company should have in place in order to win in the digital first world. If you are not moving to be a digital business b...
Too often marketers rely on stereotypical, broad demographics. It's time to move forward. This guide will take you through the extra considerations you should make to build audiences and personas with real values. With this new approach you'll be able to better target and communicate with your chose...
According to Gartner, 20% of marketing budgets are spent on “innovation”. So, why are CMOs still struggling to innovate? In this guide, learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality. Learn how to define innovation and get the goals, t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
