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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Case Study

Monzo, caso di successo

...Scopri come il social listening genera valore per Monzo...

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Guide

Product Guide: Historical Data

...ly understanding the historical context of a post online, social analysts will struggle to draw reliable meaning from their data. This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch Tips, which cover a number of use...

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Guide

Vizia: Enabling Agility, Collaboration, & Focus

Find out how better data communication, through the Vizia 2 platform, can make your business more agile, collaborative, and focused. Read this guide to also get a sneak peak on specific features and Vizia use-cases. At a time when the amount of data and information at a business’s disposal is growin...

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Guide

CMO Guide: Championing the Customer Experience

...- Gartner Customer experience has moved beyond a buzz-phrase and is now increasingly considered the number one priority of the CMO. The stakes are high. CMOs who aren't already investing in customer experience are at risk of being left behind. The CMO's Guide to Leading Customer Experience Transform...

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Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

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Guide

5-Minute Guide to Trend Analysis

...om social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together,...

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Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Guide

Creating a Culture of Competitive Excellence

...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.